SUCCESS STORY
Betway
Post-World Cup, Betway wanted to build on its past Premier League success on Snapchat. Using Unified Attribution, the gaming and entertainment brand drove a 120% higher CTR and a 32% lower CPA.
improvement in CPA
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Betway
Post-World Cup, Betway wanted to build on its past Premier League success on Snapchat. Using Unified Attribution, the gaming and entertainment brand drove a 120% higher CTR and a 32% lower CPA.
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Following the 2026 World Cup, Betway wanted to hit the ground running at the start of the new Premier League season when running football campaigns.
Snapchat was identified as a key partner, given the success of previous football campaigns.
The Premier League’s return is always a tentpole event in the sporting calendar. Therefore, it was imperative that Betway continued to deliver conversions at scale post-World Cup while driving an efficient CPA.
As an app-focused brand, Betway had the perfect opportunity to test Unified Attribution on Snapchat, a campaign type that optimises more closely towards a brand’s source of truth – their mobile measurement partner (MMP) data.
By adopting Unified Attribution on Snapchat, Betway achieved a 120% increase in CTR, while driving a 32% lower CPA compared to the start of the previous Premier League season.
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