Shopping Season

with Snapchat!

In an industry as hectic as retail, standing still isn’t an option, but standing out is. As the ultimate digital dressing room, Snapchat helps brands get closer than ever to their customers – especially during peak shopping season.

On average, more than 21 million people use the app every month in the UK

Seize the Shopping Season

Cutting through the noise at this time of year isn’t easy. However, by harnessing the power of real friendships that already exist on Snapchat, brands can have real influence. Remember, a generation of shoppers rely on it for product discovery.²

Over 90 percent of Snapchatters feel happy when they use Snapchat

Be Part of Your Customers’ Inner Circle

Consumers are inundated with ads campaigns, so it’s crucial they see yours in the right mindset.

However, they still want fit checks from their real friends, who they connect with on Snapchat.

Through innovative technology that creates a happy space for real life exchange and influence, Snapchat helps brands turn browsers into buyers.

70 percent of Snapchatters say sharing and chatting with friends on Snapchat whilst shopping is like they are in the dressing room with me

Do You Have a Digital Dressing Room?

Snapchat acts as a brand’s digital dressing room. It bridges the gap for brands by facilitating fit checks via AR and real-life communication, helping friends be together – even when apart.

Snapchat smartphone with Bitmoji stickers and clings around

Be Part of

Snapchat Magic

Whether your target demographic favours solo, online or in-store shopping, Snapchat is the place they seek (and find) accurate reflection and opinions.

Our audience is older than you think - Snapchat reaches over 75 percent of 13-34 year-olds in the UK.

69 percent of Snapchatters are more likely to purchase a product after watching a story from family or friends on Snapchat.

85 percent of Snapchatters feel more confident in their purchases a result of using AR

Find Your Fit

Snapchat technology is the perfect fit for savvy brands that want a real-life connection with consumers to ensure success this shopping season. 

1 Snap Inc. internal data Q1 2024
2 2022 Future of Commerce Study commissioned by Snap Inc and IPG MAGNA; Social media users only, Gen Z N= 283; Millennials N=502; Gen X n= 137 Those who use Snapchat once a month or more often, Gen Z N= 388; Millennials N=464; Gen X n= 78 Survey Q: What are the top 3 sources you use to discover new products online?Survey Q: What are the top 3 sources you use to discover new products online?
3 2022 Alter Agents study commissioned by Snap Inc.
4 Source: 2023 Alter Agents study commissioned by Snap Inc. Base: UK Snapchatters Responding to each App (n=1505)Snapchat (n=602); Facebook (n=599); Instagram (n=600); TikTok (n=599); YouTube (n=598); Twitter (n=868); Pinterest (n=639)

QPLPR3. Which of the following emotions do you feel when you use the app? **Feeling Connected includes “Connected” and “Social” Base: UK Vertical Exposure Total (n=1505) Snapchat Video (n=250); Snapchat AR (n=252); Facebook (n=254); Instagram (n=251); TikTok (n=248); YouTube (n=250) QBRESP5. For each of the brands below, how likely would you be to recommend the brand to a friend? *Lift in brand recommendation of ad exposed group compared to control Lift in Brand Recommendation*
5 Source: 2024 NRG study commissioned by Snap Inc. | Base: UK, Snapchatters (n=887) | Q: How much do you agree with each of the following regarding Snapchat as it relates to how you plan, shop for, and celebrate ?
6 Snap inc. internal data q1 2024. Percentages calculated by dividing addressable reach by relevant census figures.
7 Source: 2024 NRG study commissioned by Snap Inc. | Base: Snapchatters (n=887) | Q: How likely are you to purchase a product after doing the following on Snapchat for ...?
8 2022 Alter agents study commissioned by Snap Inc and Publicis Media I Base: UK Shoppers (n=1000), Base: UK Snapchatters (n=526), UK Non-Snapchatters (n=152) I Q: How much do you agree with the following statements about AR technology and shopping? *This difference is statistically significant at a 95% confidence level.
footnote *This difference is statistically significant at a 95% confidence level. Source: 2022 Alter agents study commissioned by Snap Inc and Publicis Media https://snap.highspot.com/items/65687ec2792232149567c4b1?lfrm=irel.2#6
1 Snap Inc. internal data Q1 2024
2 2022 Future of Commerce Study commissioned by Snap Inc and IPG MAGNA; Social media users only, Gen Z N= 283; Millennials N=502; Gen X n= 137 Those who use Snapchat once a month or more often, Gen Z N= 388; Millennials N=464; Gen X n= 78 Survey Q: What are the top 3 sources you use to discover new products online?Survey Q: What are the top 3 sources you use to discover new products online?
3 2022 Alter Agents study commissioned by Snap Inc.
4 Source: 2023 Alter Agents study commissioned by Snap Inc. Base: UK Snapchatters Responding to each App (n=1505)Snapchat (n=602); Facebook (n=599); Instagram (n=600); TikTok (n=599); YouTube (n=598); Twitter (n=868); Pinterest (n=639)

QPLPR3. Which of the following emotions do you feel when you use the app? **Feeling Connected includes “Connected” and “Social” Base: UK Vertical Exposure Total (n=1505) Snapchat Video (n=250); Snapchat AR (n=252); Facebook (n=254); Instagram (n=251); TikTok (n=248); YouTube (n=250) QBRESP5. For each of the brands below, how likely would you be to recommend the brand to a friend? *Lift in brand recommendation of ad exposed group compared to control Lift in Brand Recommendation*
5 Source: 2024 NRG study commissioned by Snap Inc. | Base: UK, Snapchatters (n=887) | Q: How much do you agree with each of the following regarding Snapchat as it relates to how you plan, shop for, and celebrate ?
6 Snap inc. internal data q1 2024. Percentages calculated by dividing addressable reach by relevant census figures.
7 Source: 2024 NRG study commissioned by Snap Inc. | Base: Snapchatters (n=887) | Q: How likely are you to purchase a product after doing the following on Snapchat for ...?
8 2022 Alter agents study commissioned by Snap Inc and Publicis Media I Base: UK Shoppers (n=1000), Base: UK Snapchatters (n=526), UK Non-Snapchatters (n=152) I Q: How much do you agree with the following statements about AR technology and shopping? *This difference is statistically significant at a 95% confidence level.
footnote *This difference is statistically significant at a 95% confidence level. Source: 2022 Alter agents study commissioned by Snap Inc and Publicis Media https://snap.highspot.com/items/65687ec2792232149567c4b1?lfrm=irel.2#6