Snapchat Ads App for Shopify

Get More Sales on Shopify with
Snapchat Ads

The Snapchat Ads App for Shopify makes it easy to reach Snapchat’s unique audience and drive more sales.

Why the Snapchat Ads App

How Snapchat Ads Help Shopify Merchants Grow

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Reach Gen Z and Millennials

On Snapchat you can reach Gen Z and Millennials, who control a massive $5T in spending power.¹

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Find New Shoppers

Snapchatters are 34% more likely to buy products on Snapchat Ads, compared to the same ad on other platforms.²

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Drive More Sales

Send more customers to your Shopify store with ads built for online sales.

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Thousands of Shopify Stores Use Snapchat Ads

Manscaped drove a 162% increase in revenue.³

“It’s really important for us to reach Gen Z and Millennial consumers, and Snapchat is a great tool for that.”

– Brandon Carney, Senior Paid Social Manager, Manscaped

Create an Ad

3 Steps to Connect Shopify and Snapchat

Follow these 3 steps to start driving Snapchat Ads to your Shopify store.

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Step 1: Create Your Snapchat Business Account

Create a Snapchat Business Account, if you don’t have one yet.

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Step 2: Install the Snapchat Ads App

Install the Snapchat Ads App to integrate your Snapchat Business Account with your Shopify store.

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Step 3: Create or Connect Your Pixel

During app setup, check the box to create or connect your Snap Pixel (it’s that easy). The Pixel enables you to track results, create custom audiences, and get better results for your Shopify store.

Starter Guide

Guide to Your First Ad

Create your first ad with confidence and drive more sales to your Shopify store.

Choose your objective

Select Website Conversions to drive more purchases on your Shopify store.

Set your budget and duration

Budget at least $30 a day and don’t make any changes to your ad campaign for the first 4 days. This allows our delivery system to complete its learning phase, so it can find the best way to deliver your ads to help optimize performance.

Select your goal

Is your Snap Pixel generating events? If Yes, choose the Pixel Purchases goal. If No, choose the Landing Page Views goal. To check if your Pixel is generating events, use the Test Events tool in Events Manager. Your Event Quality Score will indicate your Pixel’s effectiveness at passing events.

Find your audience

Start with a broad audience for your first campaign. For later campaigns, you can create a Lookalike Audience to reach more Snapchatters who are similar to your best customers, or a Website Events Audience to retarget your ads to people who took an action on your store, like adding to cart.

Choose your optimization window

Choose the 7/0 delivery optimization window, which helps show your ads to more Snapchatters who are likely to make a purchase after clicking your ad.

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Frequently Asked Questions

How do I promote my Shopify store on Snapchat?

Snapchat Ads can help you promote your products and drive more traffic to your Shopify store. To get started, create a Business Account, install the Snapchat Ads App in Shopify, and link your Business Account to your store. During app setup, check the box to create or connect your Snap Pixel, which helps you track, measure, and optimize ad performance.

Once set up, you can start creating ads in the Shopify Marketing Tab or in Snapchat Ads Manager. Use Snapchat Ads Manager to get access to all the available ad objectives.

How do I connect my Snapchat Business Account to my Shopify store?
  1. Log into your Shopify Account.

  2. Install the Snapchat Ads app from the Shopify App Store.

  3. Log in with your personal Snapchat account and connect your Snapchat Business Account.  

  4. Connect your Snapchat Business Account and connect your Snap Pixel by checking the Connect Snap Pixel box and then clicking Accept & Save Settings.

How do I create Snapchat Ads for my Shopify store?

Once you have created a Business Account, installed the Snapchat Ads App, and connected it to your Shopify store, you can create an ad directly from the Marketing Tab in Shopify or via Snapchat Ads Manager. Ads Manager provides more features to help you improve ad performance, including access to all available ad objectives.

Do I need to install the Snapchat Ads App in Shopify to run Snapchat Ads?

While not mandatory for running ads through Snapchat Ads Manager, the Snapchat Ads App is recommended as it makes it easier to connect your Snap Pixel and product catalog for more precise targeting, measurement, and optimization.

How much does it cost to promote my store with Snapchat Ads?

Snapchat Ads offer flexible budgeting options, including daily and lifetime budgets. Daily budgets specify the amount you're willing to spend per day, while lifetime budgets dictate overall campaign expenditure. 

To ensure effective ad optimization, we recommend allocating a minimum of $30 per day to complete the Learning Phase, which helps your ad find the most responsive people in your audience and optimize its performance.

What other types of Snapchat Ads can I create for my Shopify store?

Beyond driving sales, Snapchat Ads can also help you achieve other business goals, like building awareness, generating leads, and driving app installs.

Why is Snapchat the right platform to advertise my Shopify store?

If you’ve been wondering how to promote your business online, Snapchat is a preferred platform for Gen Z and Millennials, who have a combined spending power of $5 trillion.¹ Snapchatters are 90% of the 13-24 year old population and 75% of the 13-34 year old population in 25+ countries.⁴

For businesses looking to increase sales while engaging new customers, Snapchat is often a cornerstone of their advertising strategy.

Ready to Get Started?

Create your first ad now, or download the Snapchat Ads App for Shopify to get started.

Create an AdInstall App
1 2023 Alter Agents study commissioned by Snap Inc.
2 2022 Neuro-Insight A&U survey, commissioned by Snap Inc.
3 162% increase reflects revenue received by MANSCAPED from Snapchat ad products run in the US from January to September 2023 vs same period 2022.
4 Snap Inc. internal data Q2 2022.