Snapchat Ads App for Shopify

Get More Sales on Shopify with
Snapchat Ads

The Snapchat Ads App for Shopify makes it easy to reach Snapchat’s unique audience and drive more sales.

Why the Snapchat Ads App

How Snapchat Ads Help Shopify Merchants Grow

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Reach Gen Z and Millennials

On Snapchat you can reach Gen Z and Millennials, who control a massive $5T in spending power.¹

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Find New Shoppers

Snapchatters are 34% more likely to buy products on Snapchat Ads, compared to the same ad on other platforms.²

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Drive More Sales

Send more customers to your Shopify store with ads built for online sales.

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Thousands of Shopify Stores Use Snapchat Ads

Manscaped drove a 162% increase in revenue.³

“It’s really important for us to reach Gen Z and Millennial consumers, and Snapchat is a great tool for that.”

– Brandon Carney, Senior Paid Social Manager, Manscaped

Get Started

3 Steps to Connect Shopify and Snapchat

Follow these 3 steps to start driving Snapchat Ads to your Shopify store.

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Step 1: Create Your Snapchat Business Account

Create a Snapchat Business Account, if you don’t have one yet.

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Step 2: Install the Snapchat Ads App

Install the Snapchat Ads App to integrate your Snapchat Business Account with your Shopify store.

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Step 3: Create or Connect Your Pixel

During app setup, check the box to create or connect your Snap Pixel (it’s that easy). The Pixel enables you to track results, create custom audiences, and get better results for your Shopify store.

Starter Guide

Guide to Your First Ad

Create your first ad with confidence and drive more sales to your Shopify store.

Choose your objective

Select Website Conversions to drive more purchases on your Shopify store.

Set your budget and duration

Budget at least $30 a day and don’t make any changes to your ad campaign for the first 4 days. This allows our delivery system to complete its learning phase, so it can find the best way to deliver your ads to help optimize performance.

Select your goal

Is your Snap Pixel generating events? If Yes, choose the Pixel Purchases goal. If No, choose the Landing Page Views goal. To check if your Pixel is generating events, use the Test Events tool in Events Manager. Your Event Quality Score will indicate your Pixel’s effectiveness at passing events.

Find your audience

Start with a broad audience for your first campaign. For later campaigns, you can create a Lookalike Audience to reach more Snapchatters who are similar to your best customers, or a Website Events Audience to retarget your ads to people who took an action on your store, like adding to cart.

Choose your optimization window

Choose the 7/0 delivery optimization window, which helps show your ads to more Snapchatters who are likely to make a purchase after clicking your ad.

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Image showing how to set your budet and duration
Image showing how to select your goal
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Image showig how to choose your optimization window

Frequently Asked Questions

Ready to Get Started?

Create your first ad now, or download the Snapchat Ads App for Shopify to get started.

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1

2023 Alter Agents study commissioned by Snap Inc.

2

2022 Neuro-Insight A&U survey, commissioned by Snap Inc.

3

162% increase reflects revenue received by MANSCAPED from Snapchat ad products run in the US from January to September 2023 vs same period 2022.

4

Snap Inc. internal data Q2 2022.

1

2023 Alter Agents study commissioned by Snap Inc.

2

2022 Neuro-Insight A&U survey, commissioned by Snap Inc.

3

162% increase reflects revenue received by MANSCAPED from Snapchat ad products run in the US from January to September 2023 vs same period 2022.

4

Snap Inc. internal data Q2 2022.