Objective
Choose the ad objective that best aligns with your business goal. For example, if you're looking to drive sales, choose the Website Conversions objective with Pixel Purchases goal.
Targeting
For improved targeting, we recommend installing and connecting the Snap Pixel in your Snapchat Ads app in Shopify. Your first ad should target a broad audience and send people to your online store to generate Snap Pixel activity, such as purchases.
Then, we recommend creating a custom audience using Website Events from your Snap Pixel, which uses the information generated by your
Snap Pixel to find people who are more likely to take the action you want.
Creative
When creating your ads, be sure to design for mobile devices. This includes using the correct aspect ratio (9:16), adding captions for users with sound off, and capturing attention in the first 3 seconds of video ads. You can use Snap Publisher to create free videos for your campaign.
Budget and Duration
When you start your campaign, it will enter something called the "learning phase," which means our system is finding the best places and people to serve your ad. Snapchat recommends making no changes while your campaign is in the learning phase (usually 4 days) and budgeting at least $30 a day to help your campaign complete learning.
