Snapchat Ad Specs
Use this spec guide for image dimensions, file sizes and character limits.
Single Image or Video Ads
Full-screen ads that appear in-between Stories.
Single Image or Video Ad requirements
File type: .mp4, .mov, .jpg, or .png
Aspect ratio: 9:16
Resolution: 1080px x 1920px
Length: 3-180 seconds
Attachments: Website, app or AR Lens
Brand, headline, and calls-to-action
Brand: Up to 25 characters with spaces
Headline: Up to 34 characters with spaces
Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad
Collection Ads
Full-screen, shoppable ads that showcase products and appear in between Stories.
Collection Ad requirements
File type: mp4, .mov, .jpg, or .png
Aspect Ratio: 9:16
Resolution: 1080px x 1920px
Length: 3-180 seconds
Attachments: Website, app or Lens
Brand, headline, and calls-to-action
Brand: Up to 25 characters with spaces
Headline: Up to 34 characters with spaces
Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad
Thumbnail image requirements
File type: .jpg or .png (static image only)
Resolution: 160px x 160px
Each thumbnail image requires a URL
URLs can be used multiple times
Story Ads
3-20 Single Image or Video Ads, delivered between content or via a branded tile.
Story Ad requirements
File type: mp4, .mov, .jpg, or .png
Aspect ratio: 9:16
Resolution: 1080px x 1920px
Length: 3-180 seconds
Attachments: Website, app or Lens
Brand, headline, and calls-to-action
Brand: Up to 25 characters with spaces
Headline: Up to 34 characters with spaces
Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad
Tile asset deliverables for Discover section
Logo:
File type: .png
Resolution: 993px x 284px
Image:
File type: .png
Resolution: 360px x 600px
Story title: Up to 55 characters with spaces
Lens AR Experiences
Branded augmented reality experiences that appear within the Snapchat camera.
Lens branding guidelines
Visible logo or brand name required on Face and World Lenses
Avoid placing the brand logo where it may be obscured by UI elements or the carousel on the bottom of the screen
The recommended logo placement is on the top left or top right under the UI elements
Snapchat adds a 'SPONSORED' slug to the creative. This appears for only 2 seconds and doesn't show in users' Snaps
With Lens Web Builder anyone can create an AR experience in minutes using hundreds of our free objects and animations.
Filters
Branded filter overlays that Snapchatters can apply after taking a Snap.
Filter requirements
File type: .png
Resolution: 1080px x 2340px
Mandatory text, logos and legal disclaimers may not be placed within 310px of the top or bottom of the canvas
Visible brand logo or brand name
Commercials
Videos that are non-skippable for 6 seconds and up to three minutes long.
Commercial requirements
File type: .mp4 or .mov (H.264 encoded)
Aspect ratio: 9:16
Resolution: 1080px x 1920px
Length: 3-180 seconds
Attachments: Website, app or AR Lens.
Snapchat can help your business grow.
