Single Image or Video Ads
Full-screen ads that appear in-between Stories.
Single Image or Video Ad requirements
File type: .mp4, .mov, .jpg, or .png
Aspect ratio: 9:16
Resolution: 1080px x 1920px
Length: 3-180 seconds
Attachments: Website, app or AR Lens
Brand, headline, and calls-to-action
Brand: Up to 25 characters with spaces
Headline: Up to 34 characters with spaces
Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad