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Snapchat advertising guides

Snapchat offers advertising creative best practices and tools, industry playbooks, audience insights, video tutorials, and more to support you in achieving your business goals.

Creative resources

Check out creative best practices to help you create beautiful and compelling ads on Snapchat

Creative best practices for advertising on Snapchat

Use these creative best practices to create engaging Snap Ads and Story Ads that drive user action on Snapchat.

Ad specs for Snapchat Ads

Use this spec guide for image dimensions, file sizes and character limits for all of Snapchat's ad formats.

Recreate the real world with AR on Snapchat

Leverage the Snap Camera to connect with your target audience digitally. Create an impactful Lens AR Experience using these tips.

Creative tools

Advertising on Snapchat is easy with our suite of free to use creative tools

Snap Publisher

Design ads from scratch or use one of our templates. Convert your existing video assets  to vertical videos for full-screen mobile ads.

Lens Web Builder

Businesses of any size can create an AR experience in minutes using hundreds of our free objects and animations with Lens Web Builder.


Reach your target audience and meet your business goals with Snapchat


Drive online sales and desired website actions.


Drive app installs and re-engage your app users.

Video tutorials

Visit the Snapchat YouTube channel to learn how to get started, create ads, and optimize your campaigns.

Getting started

When creating a campaign in Ads Manager, you can choose between two workflows: Instant Create or Advanced Create

Launch an ad in minutes with Instant Create

1. Select your objective: web visits, calls and texts, app installs or app engagement 
2. Upload your photo or video, or simply input your website URL to import photos
3. Define your audience, budget and duration
4. Add payment details and publish!

Take full control of your campaigns with Advanced Create

1. Choose your objective: awareness, consideration or conversion
2. Name your campaign, choose ad format and select your audience
3. Set the duration and budget for your campaign and determine the placement of your ad
4. Design your ad
5. Publish!


Learn how to scale ads on Snapchat with any budget

Set your budget

With a minimum daily budget of $5, businesses of all sizes can advertise on Snapchat.

Optimize towards your goal

Optimize towards your desired Snapchatter action with goal-based bidding.

Measure results

Monitor your campaigns and adjust your budget based on results.

Begin your success story today!

Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.

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