Snapchat Advertising Guides

Use our Snapchat Advertising Guides as a resource to help you reach your advertising goals. Keep reading to learn about our Industry Playbooks, Snapchat creative tools and best practices, Snapchat ad specs, video tutorials, and more.

Industry Playbooks

Holiday Advertising

Download our Holiday Marketing Guide to learn about holiday trends, campaign planning strategies, and holiday creative recommendations to help you launch powerful holiday campaigns on Snapchat.


Drive website traffic and online sales with Snapchat Ads. Snapchat’s made-for-commerce ad formats show off your products through immersive, full-screen mobile ads that inspire Snapchatter action.

Snapchatter Insights

Learn about how Snapchatters are interacting on the platform to better tailor your ads and campaigns.

Snapchat can help your business grow.

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