Business

Public Profiles
on Snapchat

Public Profiles provide businesses and individuals with a permanent home on Snapchat where you can be discovered publicly, grow a subscriber base, attract new customers, and sell products.

Create Your Free Public Profile

What Is a Public Profile on Snapchat?

A Public Profile is your home on Snapchat, where you can establish a customized presence to connect with new customers.

To maximize your chances of attracting Snapchat Public Profile views and interested customers, complete your Public Profile and add content regularly, including:

  • Spotlights to get discovered and build your subscriber base.

  • Public Stories to engage with your subscribers.


Save content to your Public Profile so Snapchatters can engage with it at any time.

Tip: Promote your post as an ad to get more Snapchat Public Profile views.

Create Your Public Profile


How To Create a Public Profile on Snapchat


How To Make a Public Profile for Your Business:

  1. Visit profile.snapchat.com

  2. Sign up for Snapchat using your business (or individual) information. 

  3. If you prefer, enter your business name to create a free Ad Account.

  4. Complete your Snapchat Public Profile by confirming your username, then click "Create Public Profile."


That’s it! Your Snapchat Business Public Profile is now live and searchable on Snapchat.

How To Edit Your Public Profile on Snapchat:

Open your Public Profile in the Snapchat app or at profile.snapchat.com, then tap “Edit Profile.” Next:

  1. Complete your Public Profile by adding your profile picture and your bio, and choosing a business category. 

  2. Share a Snap to Spotlight: Submit a 5-60-second video post to Spotlight for a chance to go viral on Snapchat.

Create Your Public Profile


Who’s Looking at Your Public Profile

A screenshot of Public Profile Insights on Snapchat

How To See Your Snapchat Public Profile Views

Open your Public Profile, then go to the 'Insights' tab. Click on any Spotlight or Story to see its metrics.

Tip: Check your Insights regularly, then use those learnings to create more of what your audience likes. The more you post, the faster you’ll learn how to resonate.


How To See Subscribers on Your Snapchat Public Profile

The 'Insights' tab within your Public Profile also includes valuable information about your subscribers, such as your follower count.

Tip: Build your subscriber base by sharing Snaps to Spotlight regularly.

Create Your Public Profile



Spotlight Success Story: Elevenparis

11M+
Spotlight views in 2 months.

x3.4
increase in Public Profile subscribers.

94%
of new Public Profile subscribers came from Spotlight.

Read More


Frequently Asked Questions