Snapchat Partners Program

Apply to Snapchat Partners Program

The Snapchat Partners program recognizes industry-leading companies that help advertisers connect with the Snapchat community in creative new ways. From pre-campaign strategy to creative execution and beyond, our select group of partners make advertising on Snapchat a snap!
If your company is helping marketers solve complex challenges through technology or services then you may be a good fit for the Snapchat Partners program. Below is more information about Snapchat Partner categories. If you meet the criteria for a specific partner type and are interested in becoming a partner then apply now.
If you are interested in developing custom technology solutions then follow the steps outlined in the Snapchat Marketing API documentation.

Snapchat Global Partner Solutions Program

Strategic Partners
Develop specialized technology using the Snapchat Marketing API to provide marketers with advanced and differentiated ad buying solutions that improve workflow efficiency and advertising performance. These partners are among the best in providing Snapchat-specific guidance and delivering excellent outcomes.
Certified Partners
Provide brands with advertising expertise through Snapchat's Marketing API and campaign execution. Their support and technology leads to more effective execution, optimization, and analysis of advertising campaigns.
Some of the criteria Snapchat looks for when evaluating Global Partner Solutions include:
  • Complete development of self-service technology using the Snapchat Marketing API and successfully pass a product audit 
  • Develop Support for new features and API changes upon availability
  • Demonstrate campaign expertise by meeting actively managed spend requirements
  • Growth in advertiser count and quarterly spend
  • Proven client success through case studies, performance audits, and client feedback
  • Successful completion of individual team member training and assessments through Snap Focus Certification
  • Undergo recurring educational training to understand the most up-to-date Snapchat advertising capabilities, best practices, and campaign strategies

Audience Match Partners

Provide technology solutions using the Snapchat Marketing API that enable marketers to more effectively use their 1st party data to build and manage targetable audience segments on Snapchat. Some of the criteria Snapchat looks for when evaluating Audience Match Partners include:
  • Complete development of an audience match integration using the Snapchat Marketing API
  • History of consistent advertiser usage of audiences
  • Successfully pass a product audit from Snapchat’s Solutions Engineering team and remain in good standing on an ongoing basis
  • Adhere to market accepted methods of data collection, data protection and privacy, as well as follow privacy laws and Snapchat data policies
  • Ability to demonstrate improved client performance as a direct result of the audience integration

Creative Partners (Closed Beta)

Develop technology that enables marketers to improve the creative process through rapid creative development, effective creative testing, lower pricing, and established Snapchat expertise. Partners provide these services across Snap Ads, Story Ads, Filters, Long Form Videos, and Web View. Some of the criteria Snapchat looks for when evaluating Creative Partners include:
  • Complete development of a creative integration using the Snapchat Marketing API
  • History of consistent advertiser usage of creative assets or services provided by partners
  • Successfully pass a product audit from Snapchat’s Solutions Engineering team and remain in good standing on an ongoing basis
  • Undergo recurring (at minimum quarterly) educational training around the latest guidelines and best practices for creative on Snapchat
  • 90%+ ad review approval rate
  • Minimum one (1) published Snapchat specific case study
  • Proven client success through case studies, performance audits, and client feedback