Marketing Partners
Marketing Partners provide brands with advertising expertise through Snapchat’s Marketing API and campaign execution. Their support and technology leads to more effective execution, optimization, and analysis of advertising campaigns. Some of the criteria Snapchat looks for when evaluating Marketing Partners include:
- Development of self-service technology using the Snapchat Marketing API and successfully pass a product audit
- Develop support for new features and API changes upon availability
- Demonstrate campaign expertise by meeting actively managed spend requirements
- Growth in advertiser count and quarterly spend
- Proven client success through case studies, performance audits, and client feedback
- Undergo recurring educational training to understand the most up-to-date Snapchat advertising capabilities, best practices, and campaign strategies