Top War: Battle Game Goes Global with Snapchat Partnership


higher Swipe Up Rate (CTR) than other platforms 


lower SKAN CPI than other platforms


lower SKAN CPP than other platforms
The Story
Enter the thrilling world of Top War: Battle Game, the leading casual strategy game from China that will have you digging deep into the depths of a large island to build a top-secret military base. Your mission is not an easy one, and you'll need to enlist the aid of all your troops to increase protection from enemy offensive attacks. But with various engaging gameplay mechanics and multiple forms of battle modes at your fingertips, you'll soon find yourself captivated by the game's immersive world.
And now, Top War is taking its game to the next level by reaching out to Snapchat for its engaging community. With plans to expand their market share in the USA, Europe, and MENA markets, Top War is set to conquer the hearts of even more players around the globe.
The Solution
Top War is on a mission to expand its player base globally, and it's partnering with Snapchat to make it happen. To test the waters, Top War is using engaging Snap Ads that incorporate popular content trends on Snapchat, including immersive full-screen vertical videos. With the purchase GBB, Top War is targeting a precise gaming audience and its similar audience across the platform.
To ensure the success of their advertising campaign, Top War is leaving no stone unturned. They're testing different creatives, including content showcasing the game's various upgrades, demonstrating real battles and mini-games, and more. Their goal is to attract more users and drive downloads and conversion to in-app purchases.
The Result
Top War's efforts have paid off with good results. Their Swipe Up Rate (CTR) increased by 35%, compared to other platforms, and SKAN CPI decreased by 15%, while SKAN CPP decreased by 25%. These outcomes are a testament to Top War's commitment to delivering an exceptional gaming experience while expanding their reach globally.
With such results, Top War is excited to explore even more opportunities with Snapchat. By working closely together, they hope to unlock even more potential for growth and success, and continue to captivate players around the world with their immersive gameplay and engaging content.
1 Client’s internal data, May 1 - May 31, 2023