SKEIDAR drives strong ROAS with furniture Shopping Lens

For Norwegian furniture retailer Skeidar it's essential with great shopping experiences. In an online world it can be difficult to create great shopping experiences with images alone, it's hard to assess how furniture will look like in your living room, outside, or on your balcony. AR from Snapchat solves this pain point for both end-customers and retailers.

Together with their agency Re:Media, Skeidar partnered up with Snapchat and developed a Catalog-powered Shopping Lens where users could experience different types of outdoor garden furniture in AR. Users were able to place the furniture where they wanted and walk around it to assess how it would look in their own garden. If a piece of furniture was to the user's liking, the user could tap on the product card and purchase the product directly from Skeidar’s website . The AR lens campaign was complemented by Dynamic Ads, Collection Ads, Snap Ads and Story Ads with both upper and lower funnel GBBs to ensure maximum impact of the campaign. This full-funnel multi-format approach produced impressive results for Skeidar.

Overall and most importantly, the campaign drove 15X ROAS ¹. Furthermore, Brand Favourability increased by +21 percentage points ² and Action Intent increased by +14 percentage points ³ among those exposed to the Catalog-powered Shopping Lens. All in all, an extremely successful campaign that proves the value of great shopping experiences!