My Jolie Candle sees the best return on ad spend and CPA from Snapchat vs. average of other paid networks
Return on Ad Spend
Higher ROAS than other paid networks
Lower cost per purchase vs other paid networks
My Jolie Candle is a French digital native brand that creates and sells quality candles and bath-bombs. In order to create an unexpected experience, they put delicate jewels inside of their products. Looking to attract new customers at the lowest cost, My Jolie Candle started advertising on Snapchat to get the best overall return on ad spend possible.
The Solution: Snap Ads
My Jolie Candle chose to broadcast ads optimised toward the Snapchat Pixel Purchase event to get the most out of its investment. To explain their product & show specific Black Friday offers, MJC used the Story Ad format, targeting it to an audience that was interested in buying their products.
Like many digital native brands, My Jolie Candle controls its costs in order to maximise its marketing efficiency and revenue. The results of their Story Ad optimised toward purchases campaign, fulfilled their expectations: Return on Ad Spend for their Snapchat campaign was 13% higher than on their other channels, while their acquisition costs were 18% cheaper than other channels!
Thanks to Story Ads optimised toward Purchase, we managed to control our costs and reach a massive audience. Overall, the campaign was really successful for us.
Delphine Feautrier, Social Ads Scientist, My Jolie Candle
- 1Source: My Jolie Candle Internal Data, Q4 2019