KUDU
Saudi QSR brand KUDU partnered with Snapchat to reach younger audiences and drive long-term, full-funnel growth. Using creative AR Lenses and high-impact Sponsored Snaps, the brand boosted awareness, engagement, and app performance across the customer journey.
"Snapchat fuels KUDU’s growth. Its immersive formats turn attention into action, helping us drive impact and deepen our connection with the next generation."
- Lama Ghaddar, Marketing Manager, KUDU
Cooking Up a Playbook for QSR Performance
Founded in 1988 in Riyadh, KUDU is one of Saudi Arabia’s leading quick-service restaurant brands, with more than 300 branches nationwide. Known for its freshly prepared breakfast and sandwiches, KUDU resonates with Saudi youth and families as a proud local alternative to global chains.
With strong digital adoption through its app, delivery partnerships, and culturally relevant social campaigns, KUDU has built a loyal following and a forward-thinking advertising strategy to match. Recognizing Snapchat’s strength in reaching younger audiences and driving measurable results, the brand partnered with the platform to power long-term, full-funnel performance, from awareness to purchase.
Scaling Performance with Sponsored Snaps
A year after a successful Lens campaign, KUDU leveled up its Snapchat strategy, once again activating the full funnel with campaigns spanning every stage of the customer journey: from awareness and video views to traffic, app installs, and in-app purchases. To amplify its gamified Lootbox meals in partnership with the Team Falcons esports team, KUDU chose Sponsored Snaps: a new, high-impact chat feed placement that allowed the brand to reach users more personally and consistently throughout their day.
The strategy helped KUDU score with Snapchatters:
3.76x as many app installs 3
76% lower cost per install 3
38x as many purchases 3
84% lower cost per purchase 3
Building Loyalty with AR Lens Activation
KUDU first turned to Snapchat’s AR solutions to stand out in a crowded QSR market, launching its new loyalty program in a campaign designed to strengthen customer relationships and boost app sign-ups. The team created a dynamic, full-funnel campaign combining awareness, app installs, and interactive AR engagement, featuring playful animations and catchy music that captured the attention of younger diners.
The Lens was a breakout success:
Up to 49.5% lower cost per sign-up 1
+19% higher Lens playtime vs. benchmark 2
4.3x higher share rate 2
44% incremental reach 2
KUDU’s Lens campaign demonstrated how creative storytelling and Snapchat’s reach could drive engagement efficiently, and inspired the team to expand its investment on the platform.
By starting with an engaging AR Lens campaign and scaling into Sponsored Snaps, KUDU’s journey on Snapchat shows how brands can leverage the platform for long-term, full-funnel success. For QSR advertisers across MENA, Snap’s diverse ad formats present an opportunity to reach users wherever they are in the customer journey.
More Ways To Win With Snapchat
