Kooapps
With game studios in the Philippines, Taiwan, and Seattle and over 500 million downloads, Kooapps connects the world through exceptional daily gaming experiences. Recognizing the platform’s propensity to connect compared to traditional advertising channels, they decided to reach a younger audience with Snapchat.
- Erin Li, Senior Business Data Analyst, Kooapps
Kooapps is a prominent mobile gaming studio and publisher, boasting an impressive portfolio that includes really fun games like Snake.io, Stacky Bird, and Pictoword. But finding new users can be a challenge for any brand. And things were no different for Kooapps. Recognizing the platform’s propensity to connect compared to traditional advertising channels, Kooapps decided to reach a younger audience through Snapchat.
However, the start had its challenges. They faced a high Cost Per Install (CPI), which peaked at $1.16, even with their best bidding strategies in play. Plus, they ran into issues with iOS reporting that made it tricky to measure how well their ads were performing, adding to the challenge of optimizing their campaigns.
With an eye on improvement, Kooapps set a clear goal: to bring the CPI down to under $1. Eager to boost their advertising performance on Snapchat, they began looking for a strategic solution to help them achieve their objectives.
To tackle the high CPI and optimize their campaign, Kooapps decided to try out a 7/0 optimization model at maximum bid for their US Android campaign for Snake.io. This approach — for both Conversion and Sales objectives — prioritizes clicks over views before serving ads to potential customers.
The goal? To improve each ad’s performance by targeting Snapchat users that regularly convert after clicking. This way, Kooapps could focus on performance-driven advertising while effectively targeting potential users — and they saw some fantastic outcomes for their Snake.io campaign.
Here are some of the key results:
The campaign succeeded in driving down the CPI to an impressive $0.40, significantly below the initial figure of $1.16.
The campaign experienced a dramatic surge in app installs, gaining over 3,000 new users in a remarkably short time. This represented a 126% increase in app downloads.
By employing the 7/0 attribution window, Kooapps achieved a 65% reduction in CPI relative to their prior optimization attempts.
Due to these strategic advertising measures, Snake.io became Kooapps’ most downloaded app in the very month the switch to the 7/0 optimization was made.
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