Business

Kendago achieves peak ad performance for Svelte by combining advanced campaign optimization technologies with Snapchat’s groundbreaking 7/0 attribution feature

12%

increase in click-through rates

39%
reduction in cost per acquisition (CPA)

559.44%
increase in sales

Sculpting Success: Kendago's Journey to Peak Ad Performance with Svelte

Svelte is a leading health and fitness brand helping women over 40 by providing them a unique combination of superfoods paired with a wellness system for improving their overall well-being. 

Created by Meredith Shirk, a certified personal trainer and nutrition specialist, the company addresses the distinctive challenges faced by this demographic.

In their pursuit of enhanced advertising outcomes and a positive return on investment (ROI), Kendago helped Svelte embrace and monetize Snapchat's cutting-edge 7/0 click-based optimization feature.

Fit to Optimize: Kendago's Dynamic Strategy for Supercharging Svelte's Campaigns

The Kendago team developed a dynamic media strategy designed to meet an ever changing digital marketing landscape. They implemented sophisticated internally built systems, which enabled them to optimize media faster, better, and more accurately in real-time. The introduction to the 7/0 optimization feature on top of the above led to substantial improvement in results. Kendago was able to greatly reduce CPA and discrepancies from mainstream tracking platforms, resulting in a significantly more profitable scale for their Snapchat campaigns.

Triumph: Kendago and Snapchat Propel Svelte to New Heights in 2023

Kendago's partnership with Snapchat is delivering remarkable results for Svelte:

12% increase in click-through rates.
39% reduction in cost per acquisition (CPA)
A staggering 559.44% increase in sales.

Partnering with Snapchat has surpassed our expectations at Kendago. They already provide us with the best support, but we didn’t realize the power of the platform. With continued investment into our campaign optimization technologies, coupled with Snap’s performance focused algorithms, we’ve been able to achieve exceptional value for both us and our partners. The impressive results of our collaboration speak for themselves!

— Adam Feldman, Vice President of Business Development at Kendago