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Success Story

Football Strike drove over 200k installs with positive ROI during the 2018 World Cup

  • +200k


  • $0.18

    Cost per Swipe Up

  • $2.07

    Cost per Impression

The Story

Football Strike is a mobile football game developed and published by Miniclip, a global leader in digital games. They started running World Cup campaigns in multiple markets on Snapchat in June 2018. Their goal was to acheive strong growth and positive ROI using Snap Ads and Story Ads.

The Solution: Snap Ads + Story Ads

Miniclip's Football Strike, in partnership with their agency Nest Performance, have been leveraging Snap Ads and Story Ads to run its app install campaigns. They've experienced great success to date in terms of number of installs and acquiring quality users. They've been able to achieve positive ROI by optimizing for app installs and app purchases in multiple markets. With performance significantly higher than targets set, Nest were able to scale the Football Strike Snapchat campaigns 6x throughout the World Cup.

The Result

Football Strike is a great example of a client willing to test and experiment different features on Snapchat. They have tested multiple creatives in a large number of markets accross different products and bidding types. The best performing targeting was Similarity Lookalikes in core markets, followed by the best performing Snapchat Lifestyle Categories from Delivery Insights. Miniclip also tested App Purchase bidding after the World Cup to optimize campaigns further.

Recent additions to the Snapchat Ads platform like Audience Insights and Story Ads enabled us, via our partner Nest Performance, to significantly scale our Football Strike campaigns during the recent World Cup. We saw a peak of 10k daily installs whilst exceeding our ROAS goals and coming in considerably under our target CPI. Snapchat was one our most profitable channels for this campaign.

Will Burnham, User Acquisition Specialist, Miniclip