Success Story
Success Story

e.l.f. Cosmetics efficiently gains share with millennials and Gen Z

e.l.f Cosmetics ad on Snapchat targeting Gen Zs & Millennials


Site Visitation
Q1 2020 vs. Q4 2019


CPM Efficiency
Q1 2020 vs. Q4 2019
e.l.f Cosmetics " Amazing Campaign" tapped into Snap’s valuable millennial and Gen Z audience in order to efficiently gain share while working to continuously optimize awareness and brand building.

Snapchat can help your business grow.

1e.l.f. Cosmetics internal data.