e.l.f. Cosmetics Efficiently Gains Share with Millennials and Gen Z

Site Visitation
Q1 2020 vs. Q4 2019

CPM Efficiency
Q1 2020 vs. Q4 2019

Painting a Pretty Picture

e.l.f Cosmetics "e.l.f.ing Amazing Campaign" tapped into Snap’s valuable millennial and Gen Z audience in order to efficiently gain share while working to continuously optimize awareness and brand building.

Our business is growing and our message is clearly resonating with Snap's core Gen Z and Millennial audience. In partnership with our media agency, Tinuiti, we utilized Snap Ads to efficiently help our consumers shop for new eye, lip, face and skin care products, and implemented Dynamic Ads to further optimize and personalize our ads for our customers. We continue to innovate and optimize across Snap's ecosystem, which has led to significant drops in CPAs, one of our priority performance marketing objectives.

Kory Marchisotto, e.l.f. Cosmetics CMO

1 e.l.f. Cosmetics internal data.