إعادة ابتكار تجربة المنتجات في عالم ما بعد حظر التجوال

Product trial is the most important part of the in store-purchasing journey for make-up. In a post-lockdown world, one key challenge emerged: how can we re-invent the trial experience to ensure consumers can test the products in store without posing any health concerns?

Partnering with COTY, who have beauty brands like Bourjois, MaxFactor and Rimmel, Snapchat created 17 unique Lens experiences bringing to life different products using AR. Making it easier than ever to try on mascara, foundation or lipstick. Snap codes were applied to their respective products in store and all a future customer had to do to “try it on” was to scan!

The AR experience was very successful where 18% ² of the total sales came from customers who used the AR lens. The conversion rate was high with 62% ² of those using the AR lens ending up buying the product. The activity also saw scale with over 350K ¹ reached within its first 3 months thanks to people using and sharing their AR experience and saw high engagement with an average of 218 seconds ¹ playtime.