Blissy Partners with Snapchat to Reach Gen Z and Millennials at Scale

How to Connect with a Younger Demographic with Snapchat

Launched in 2019 with the goal of bringing a good night’s sleep to households worldwide, Blissy has become the go-to retailer for 100% pure mulberry silk pillowcases that are antibacterial, while also gentle on hair and skin. Seeking to connect with a younger demographic, Blissy advertises on Snapchat to reach Gen Z and millennials at scale.

Snapchat has been the best platform for us in terms of brand reach, you truly get the most impressions for your money. As a small business owner, you don't have unlimited resources to shoot new content for every platform. With Snapchat's Ads Manager, it's been super easy for us to launch with one piece of content and repurpose it.

Vahe Haroutounian, Co-Founder, Blissy