BAIC’s BJ60 Model Makes a Grand Entrance in the UAE With Snapchat AR Filters

BAIC Group Turns to Snapchat to Help Expand Global Impact

Established in 1958, BAIC Group has a long, rich history of innovation and growth in the automotive industry. Today, they are a leading automotive manufacturer that offers a diverse range of vehicles for their customers while remaining committed to technological advancements in the industry.

To further expand their global impact, BAIC launched their BJ60 model in the United Arab Emirates (UAE), hoping to make a memorable debut through innovative marketing that resonated with the tech-savvy demographic in the region. So, BAIC turned to Snapchat to help bring their vision to life.

Enabling Users to Explore BJ60 Model with AR Filters

Leveraging Snapchat’s immersive ad products, BAIC Group created an AR Filter that enabled users to explore the BJ60 model within a virtual space. The campaign engaged Snapchatters through a dynamic and interactive experience that invited users to participate in a fun and exciting guessing game about the launch location, all while showcasing the launch of the car and its features.

Boosting BJ60’s Profile and Deepening User Engagement

By using a Snapchat AR Filter, the campaign was a resounding success. BAIC managed to not only capture the audience’s attention and imagination — they also significantly boosted the BJ60’s profile in the UAE.

Additionally, leveraging the interactive nature of the AR Filter deepened user engagement and fostered a strong connection with the BAIC brand. The campaign’s success was a testament to the power of Snapchat’s innovative marketing strategies to build brand awareness and drive consumer interest.