The Holiday Season Is Won
Before it Starts.
From Halloween to Black Friday to Christmas,
holiday decisions are made earlier and
shaped by conversations, not just content.
By December, Your Customers Have Already Decided
daily Snapchatters start
planning before Halloween¹
are looking for inspiration
before December²
are already buying
before peak moments³
This isn’t a Q4 sprint anymore.
It’s a multi-month decision cycle and most brands are entering too late.
Holiday Shopping Is a Season,
Not a Day
Today’s holiday season unfolds across key cultural and retail moments:
And demand doesn’t spike—it builds:
Halloween interest begins as early as September
Black Friday activity ramps in early November
Christmas engagement accelerates before Thanksgiving
You're not competing for attention
You're competing for recommendation
Consumers aren’t just browsing—they’re asking each other:
involve friends and family
in their shopping decisions⁴
in their shopping decisions⁴
The #1 driver of purchase
is friends and family⁵
At the same time:
of consumers agreed scrolling through holiday content endlessly on social platforms makes them feel more overwhelmed than festive⁶
More impressions
don’t drive outcomes.
Confidence does.
The Most Important Holiday Decisions Don’t Happen in the Feed.
They Happen in the Chat.
Discovery may begin in public, but decisions are made in private, within trusted circles.
On Snapchat:
What ends in checkout starts in the chat.
Early Influence Drives
Peak Performance
Holiday success isn’t about showing up at the right time.
It’s about showing up before decisions are made.
Because:
Demand builds before each tentpole
Competition—and CPMs—peak at the same time
Late entry = higher cost, lower impact
Winning brands shift earlier.
They don’t just capture demand. They shape it.
Reach High-Intent Shoppers
Across Every Moment
Snapchatters aren’t just engaged. They’re active Holiday shoppers:
average Holiday spend
(nearly 2x non-users)⁸
(nearly 2x non-users)⁸
more likely to shop for
Holiday occasions⁹
Holiday occasions⁹
Over-index across key categories
including fashion, beauty, travel, and tech¹⁰
Don’t Just Show Up for the Holidays.
Show Up Before They Start.
Be the brand they recommend. Be the brand they choose. What ends in the checkout starts in the chat.
Ready to build your Holiday strategy? Connect with a Snapchat sales representative today.
Ready to build your Holiday strategy? Connect with a Snapchat sales representative today.