https://forbusiness.snapchat.com Global research from Snapchat, Ipsos, and WPP reveals how AI is moving beyond utility into human connection — and how brands, creators, and marketers can build trust in an AI-mediated world. https://forbusiness.snapchat.com/blog/navigating-the-age-of-ai 2026-10-22T00:00:00.000-05:00 New research from Snap Inc., eye square, and Horizon reveals how digital maps are transforming from utility-driven navigation grids into social canvases – unlocking a new demand-generation playbook for brands to drive real-world foot traffic. https://forbusiness.snapchat.com/blog/how-maps-are-becoming-more-social 2026-10-15T00:00:00.000-05:00 New research from Snap Inc. and Ipsos reveals how short dramas have evolved into a multi-billion dollar vertical and that Snapchat is the platform to find high-value, conversion-ready audiences. https://forbusiness.snapchat.com/blog/exploring-rise-of-short-dramas 2026-09-21T09:00:00.000-04:00 New research reveals that Daily Snapchatters are a highly receptive and civically engaged audience, offering campaigns a unique opportunity to connect during the midterm elections. https://forbusiness.snapchat.com/blog/win-the-popular-vote-among-snapchatters 2026-09-15T10:00:00.000-05:00 New performance updates designed to make every dollar work harder https://forbusiness.snapchat.com/blog/commerce-power-pack 2026-09-10T07:00:00.000-07:00 Today, we’re announcing the global rollout of Unified Attribution, now available to app advertisers using AppsFlyer or Adjust, with support for additional MMP partners underway. https://forbusiness.snapchat.com/blog/unified-attribution-globally-available 2026-08-31T00:00:00.000-05:00 New research from Snapchat and Alter Agents explores the high-value sports betting lifecycle of Snapchatters, highlighting how peer validation, creator trust, and tentpole sporting events dictate platform choice and long-term loyalty. https://forbusiness.snapchat.com/blog/beyond-the-wager-sports-betting-and-prediction-markets 2026-08-25T00:00:00.000-05:00 Today Snapchat announced a new ad format now available for US pharma marketers: multi-CTA attachments that will support the disclosure needs of branded Rx campaigns. https://forbusiness.snapchat.com/blog/multi-cta-attachments 2026-08-11T00:00:00.000-05:00 New research from Snapchat and Omnicom Advertising explores how brands can use humour to connect withGen Alpha and Gen Z in meaningful ways. https://forbusiness.snapchat.com/blog/how-to-laugh-and-win-nextgen 2026-08-05T00:00:00.000-05:00 Bring the Snap Ads perspective into ChatGPT, Claude, and Gemini with the Snap Ads MCP Server to analyze performance, uncover insights, and plan what’s next. https://forbusiness.snapchat.com/blog/snapchat-ads-mcp 2026-08-03T14:00:00.000-05:00 Today, Snapchat is announcing a new integration with HubSpot, the agentic customer platform for scaling businesses. https://forbusiness.snapchat.com/blog/snapchat-hubspot-integration 2026-07-30T09:00:00.000-05:00 Today, we're introducing new Business Manager enhancements and expanding our Indy Agency Partner Program into France and the UK, reinforcing our commitment to helping agencies deliver full-funnel impact for their clients. https://forbusiness.snapchat.com/blog/power-agency-success 2026-07-28T09:00:00.000-05:00 Today we’re announcing a new partnership with DICK’S Media, combining Snapchat ad exposure with DICK’S sales data in LiveRamp’s secure data clean room, so advertisers can see how their Snapchat campaigns directly drive online and in-store sales at DICK’S. https://forbusiness.snapchat.com/blog/snapchat-partners-dicks-sporting-goods-integration 2026-07-14T09:00:00.000-05:00 New global research from Snap and eye square shows that meaningful connections on Snapchat and a breadth of ad formats drive lifts across the brand funnel. https://forbusiness.snapchat.com/blog/how-snapchat-builds-brands 2026-06-23T09:00:00.000-05:00 Today, Snapchat is introducing a new suite of AI-powered capabilities across our ads stack. https://forbusiness.snapchat.com/blog/human-first-ai-enabled-snaps-latest-ads-innovations 2026-06-18T00:00:00.000-05:00 New research with dentsu shows how Snapchat video formats can drive higher attention and lasting sales impact https://forbusiness.snapchat.com/blog/brand-reset-how-snapchat-video-drives-sales 2026-06-01T00:00:00.000-05:00 Today, Snapchat is introducing new optimization and app measurement capabilities on our platform through Unified Attribution. https://forbusiness.snapchat.com/blog/announcing-unified-attribution 2026-05-20T09:00:00.000-05:00 Snapchat creator ads turn authentic connections into measurable business results—driving stronger attention, trust, engagement, and action. https://forbusiness.snapchat.com/blog/bff-energy-at-scale 2026-05-16T17:00:00.000-05:00 New research from Snap Inc, Alter Agents and Omnicom Media delves into what makes 13-18 years tick, how they are navigating relationships, content and technology and how brands can find success by navigating in the middle. https://forbusiness.snapchat.com/blog/finding-the-balance-how-the-next-generation-navigates-life 2026-05-12T15:00:00.000-05:00 New research from Snapchat and Ipsos reveals the crucial role of social & Snapchat in consumers’ insurance decision-making. https://forbusiness.snapchat.com/blog/swipe-up-for-coverage 2026-04-13T11:00:00.000-05:00 Create utility-based AR experiences with Snapchat Ads to boost engagement, enable product visualization, and drive more conversions. https://forbusiness.snapchat.com/blog/utility-based-ar-experiences 2026-04-07T14:00:00.000-05:00 Learn how Snapcodes unlock exclusive brand content with AR, customization, and analytics to drive engagement, conversions, and loyalty. https://forbusiness.snapchat.com/blog/snapcodes-exclusive-brand-content 2026-04-07T14:00:00.000-05:00 New research from Snap and Ipsos reveals how Snapchat has become an important step in the modern patient’s health journey, driving a high-intent audience from social discovery to real-world doctor-patient consultations https://forbusiness.snapchat.com/blog/health-on-social-from-digital-research-to-real-world-consultations 2026-04-06T00:00:00.000-05:00 New research from Snapchat and Suzy reveals how Snapchat shapes the entire vacation journey - from initial inspiration to booking and even after travelers return home. https://forbusiness.snapchat.com/blog/snap-to-suitcase 2026-03-31T00:00:00.000-05:00 New research from Snapchat and Alter Agents investigates what’s influencing Snapchatters’ telco decisions and the unique role Snapchat plays in their purchase journey. https://forbusiness.snapchat.com/blog/how-social-drives-telco-decisions 2026-03-12T00:00:00.000-05:00 Performance Beyond Clicks: What Attribution Data Reveals About Real Social Impact https://forbusiness.snapchat.com/blog/performance-beyond-clicks-attribution-data-publicis 2026-03-11T12:00:00.000-05:00 Discover how January Digital drives growth for its clients in 2026, leveraging AI, unified measurement, media diversification, and full-funnel marketing. https://forbusiness.snapchat.com/blog/agency-spotlight-january-digital 2026-03-11T00:00:00.000-05:00 New research from Snapchat, Omnicom Media and Ipsos reveals the role of social platforms and creators impacting TV viewing decisions https://forbusiness.snapchat.com/blog/social-effect-tv 2026-03-10T00:00:00.000-05:00 https://forbusiness.snapchat.com/blog/business-decision-makers-on-snapchat 2026-03-04T00:00:00.000-05:00 New research from Snapchat, OM and Ipsos reveals what drives movie going and the role of creators impacted viewing decisions. https://forbusiness.snapchat.com/blog/movies-blog 2026-03-03T17:00:00.000-05:00 Discover insights from Samsung and Snapchat leaders on how AI can help independent agencies evolve, stay relevant, and drive client success. https://forbusiness.snapchat.com/blog/indy-agency-ai-in-2026 2026-02-13T00:00:00.000-05:00 https://forbusiness.snapchat.com/blog/the-next-generation-of-wealth 2026-01-28T00:00:00.000-05:00 Snapchat conducted research with the Media Trials program to reveal how brands can successfully utilize visual, 1:1 communication, like Sponsored Snaps, to drive significant lift in brand performance. https://forbusiness.snapchat.com/blog/conversation-advantage 2025-12-18T08:00:00.000-05:00 Key insights to help health and wellness brands navigate Q5. https://forbusiness.snapchat.com/blog/tips-for-health-and-wellness-brands-to-win-this-season 2025-12-17T00:00:00.000-05:00 Snap’s New Era of Performance Advertising: Sharing our latest ad product innovations that drive stronger brand connections and real results. https://forbusiness.snapchat.com/blog/snapchat-2025-performance-advertising 2025-12-09T00:00:00.000-05:00 A conversation with Fospha about how indy agencies can unlock growth for their clients on Snapchat. https://forbusiness.snapchat.com/blog/how-indy-agencies-can-unlock-growth-with-snapchat 2025-12-03T00:00:00.000-05:00 Snapchat announces a new integration with Wix, which allows for seamless activation of Snapchat ad campaigns to drive business growth. https://forbusiness.snapchat.com/blog/wix-partnership 2025-12-02T00:00:00.000-05:00 New research from Snapchat, Havas and Alter Agents reveals how car-buying has shifted to online, with social being a key driver. https://forbusiness.snapchat.com/blog/road-to-purchase 2025-12-01T09:00:00.000-05:00 New research from Snapchat and Ipsos reveal Snapchatters continue shopping after Christmas until the end of January, taking advantage of the sales but also starting to look at the new year ahead. https://forbusiness.snapchat.com/blog/unwrap-more-post-holiday-opportunities 2025-11-25T09:00:00.000-05:00 Across Snapchat, we have built safety into the fundamental architecture of our platform, including our Ads offerings, and have a long-standing commitment to providing a healthy and brand safe experience for our community and partners. https://forbusiness.snapchat.com/blog/australia-social-media-minimum-age 2025-11-24T11:00:00.000-05:00 Snap's research, done in partnership with Collage, sets out to understand how brands can authentically speak to multicultural audiences through collaborations with diverse creators, creating AR experiences, and actioning on social issues. https://forbusiness.snapchat.com/blog/what-authentic-representation-matters-multicultural-audiences 2025-11-17T00:00:00.000-05:00 Snap's new research, done in partnership with Publicis and Ipsos, sets out to understand what creators want from the social platforms they post on and the brands they work with, and how they want to engage with their followers. https://forbusiness.snapchat.com/blog/what-creators-want-mindset 2025-11-13T00:00:00.000-05:00 New research from Snapchat, WPP Media and Ipsos uncovers consumer trends shaping food and drink categories and provides actionable insights for brands. https://forbusiness.snapchat.com/blog/food-drink-trends 2025-11-10T09:00:00.000-05:00 Launch your holiday campaigns early on Snap to reach Gen Z and Millennial shoppers and save up to 70% on CPMs before Black Friday. https://forbusiness.snapchat.com/blog/holiday-shopping-campaigns-on-snap 2025-10-30T09:00:00.000-05:00 New research from Snapchat, NRG and Stagwell Group show how gift giving isn’t just about birthdays and holidays anymore but has become a personal ritual brand can tap into. https://forbusiness.snapchat.com/blog/shopping-season-gifting-trends 2025-10-29T09:00:00.000-05:00 Learn how first Ad Impression Takeovers drive impact in MENA! https://forbusiness.snapchat.com/blog/publicis-snap-first-ad-mena 2025-10-16T14:30:00.000-04:00 Fintan Gillespie, Snap Inc.’s Global Director, Ad Partnerships Group, shares insights for 2026 - from measurement to leveraging AR. https://forbusiness.snapchat.com/blog/how-agencies-can-help-ecommerce-clients-succeed-in-2026 2025-10-16T00:00:00.000-05:00 New research from Snapchat, WPP Media and Ipsos uncovers consumer trends shaping beauty and personal care and provides actionable insights for brands. https://forbusiness.snapchat.com/blog/beauty-landscape 2025-10-15T09:00:00.000-05:00 New research from Snapchat, Dentsu, and Ipsos reveal women’s sports aren’t just having a moment. They’re building a movement. Here’s how brands can show up, lead, and connect. https://forbusiness.snapchat.com/blog/womens-sports-era 2025-10-02T00:00:00.000-05:00 Snapchat announces a new integration with WooCommerce to support SMB e-commerce brands. https://forbusiness.snapchat.com/blog/woo-commerce-integration 2025-10-01T00:00:00.000-05:00 How to Sharpen Your Snapchat MMM Measurement for Better Insights is blog post highlighting Snapchat's recent meta analysis in partnership with Nielsen, and NCSolutions around Marketing Mix Modeling (MMM). It will be used to help promote an Ad Week session between Snapchat and NCSolutions. https://forbusiness.snapchat.com/blog/how-to-sharpen-your-snapchat-mmm-measurement 2025-09-30T09:00:00.000-05:00 Boost holiday sales with Snapchat ads. Learn proven strategies for efficiency, measurement, and creative that drive results. https://forbusiness.snapchat.com/blog/holiday-shopping-season-guide-2025 2025-09-18T00:00:00.000-05:00 Snapchat partnered with Havas Media Network to uncover how parents use social platforms today, so brands can show up in ways that matter. https://forbusiness.snapchat.com/blog/parenthood-in-the-digital-age 2025-09-15T00:00:00.000-05:00 Capturing Attention Where It Counts: How Snapchat AR is Transforming Advertising in Saudi Arabia https://forbusiness.snapchat.com/blog/attention-measurement-saudi-arabia 2025-09-02T09:00:00.000-05:00 Announcing a suite of new products and optimizations designed to help app marketers of any size reach their business goals on Snapchat. Learn more. https://forbusiness.snapchat.com/blog/app-power-pack 2025-08-28T00:00:00.000-05:00 PMG, eye square, and Snap have partnered together to understand consumer perspectives of GenAI experiences, the impact for brands, and best practices. https://forbusiness.snapchat.com/blog/how-gen-ai-impacts-brands-and-consumers 2025-08-26T00:00:00.000-05:00 India’s largest multi-platform attention research proves that true attention is one of the strongest drivers of business outcomes and Gen Z engagement. https://forbusiness.snapchat.com/blog/attention-adventage-blog-india 2025-08-06T08:00:00.000+05:30 Snapchat and BBDO research reveals insights into effectively connecting with Gen Z, a generation often treated as a monolithic group by brands. https://forbusiness.snapchat.com/blog/build-better-brands-gen-z 2025-08-04T00:00:00.000-05:00 Snapchat, Publicis Media, and NRG reveal the QSR purchase trends brands need to know to connect with diners. https://forbusiness.snapchat.com/blog/qsr-trends-driving-consumer-decisions-2025 2025-07-30T00:00:00.000-05:00 Triple Whale research found that Snapchat is delivering efficiency for scaling ecommerce brands. Learn more. https://forbusiness.snapchat.com/blog/triple-whale-ecommerce-research-2025 2025-07-17T00:00:00.000-05:00 Snapchat, Publicis Media, and NRG reveal the consumer electronics purchase trends brands need to know to connect tech-savvy shoppers https://forbusiness.snapchat.com/blog/powering-the-purchase 2025-06-27T09:00:00.000-04:00 New research from Snapchat and Magna Media Trials uncovers the role ad functionality plays in performance https://forbusiness.snapchat.com/blog/video-format-functionality 2025-06-05T09:00:00.000-04:00 Whitepaper - Uncovering Snapchat’s ROI in the GCC https://forbusiness.snapchat.com/blog/uncovering-snapchats-roi-in-the-gcc_whitepaper 2025-05-30T00:00:00.000-05:00 Snapchat, Publicis Media, and NRG reveal the apparel purchase trends brands need to know to connect tech-savvy shoppers https://forbusiness.snapchat.com/blog/fashion-forward 2025-05-23T09:00:00.000-04:00 New offering gives advertisers a powerful way to connect with Snapchat’s creator community. https://forbusiness.snapchat.com/blog/snap-school-sponsorships 2025-04-10T00:00:00.000-05:00 IPG Mediahub, Amplified Intelligence, and Snap partner to untangle the relationship between attention, emotions and ads performance by utilizing eye-tracking and AI facial-emotion detection. https://forbusiness.snapchat.com/blog/happy-audience-high-attention 2025-04-09T10:00:00.000-05:00 Snapchat, Publicis Media, and NRG reveal the travel purchase trends brands need to know to connect tech-savvy travelers https://forbusiness.snapchat.com/blog/emerging-trends-in-travel 2025-04-09T09:00:00.000-04:00 Today, we’re introducing Snapchat’s new Agency Partner Program, an expanded Agency Partner Program so agencies of all sizes can work more closely with Snapchat and drive results. https://forbusiness.snapchat.com/blog/snap-announces-expanded-agency-partner-program 2025-04-02T00:00:00.000-05:00 Snapchat has partnered with National Research Group to uncover the power of fandom in movies & TV shows, exploring how consumers engage, and how brands can best leverage this passion to drive real business results. https://forbusiness.snapchat.com/blog/blockbuster-bliss 2025-03-18T09:00:00.000-05:00 Snapchat, VaynerMedia & Realeyes reveal the modern brand guide to creating content that will capture attention, drive happiness, and brand outcomes. https://forbusiness.snapchat.com/blog/modern-brand-guide-scrolling-content-snapchat 2025-02-27T00:00:00.000-06:00 Providing more safety and control for advertisers https://forbusiness.snapchat.com/blog/brand-suitability-suite-2025 2025-02-24T10:00:00.000-05:00 Snapchat has partnered with Tinuiti to uncover how social media content and more specifically, AR, naturally fits into online conversations and facilitates a more modern word-of-mouth. https://forbusiness.snapchat.com/blog/ar-word-of-mouth 2025-02-20T09:00:00.000-05:00 Snapchat has partnered with National Research Group, to understand Snapchatters’ way of celebration, shopping habits and preferences when it comes to Valentine’s Day, covering 2,283 consumers across 4 markets. Read all about this unique research here! https://forbusiness.snapchat.com/blog/valentines-day-on-snapchat 2025-02-07T08:00:00.000-05:00 Snapchat has partnered with National Research Group to uncover the power of fandom in sports, exploring how consumers engage with sports, and how brands can best leverage this power to drive real business results. https://forbusiness.snapchat.com/blog/game-on 2025-02-04T09:00:00.000-05:00 Auto advertisers on Snapchat can see a lift in metrics with the launch of InMarket’s latest resource for automotive brands. Learn about the study results here! https://forbusiness.snapchat.com/blog/auto-advertising-inmarket-study 2025-01-28T00:00:00.000-06:00 Snapchat partnered with OMG and eye square to conduct research to understand the impact that Creators have across the funnel, especially commerce outcomes. https://forbusiness.snapchat.com/blog/creators-enhance-brand-reputation-and-commerce 2025-01-21T00:00:00.000-06:00 Wpromote, Lumen, and Snap measure AR’s impact on attention and brand lift, and discover how Attention measurement illustrates varying consumer decision-making processes. https://forbusiness.snapchat.com/blog/attention-on-interactive-brand-experiences 2025-01-03T00:00:00.000-06:00 A comprehensive study by Snap and Alter Agents uncovers how audiences at different life stages use and enjoy Snapchat, offering valuable insights for brands to engage meaningfully with diverse groups. https://forbusiness.snapchat.com/blog/how-we-snap-across-the-globe 2024-12-20T00:00:00.000-06:00 Snapchat has partnered with National Research Group, to understand how Snapchatters celebrate, shop and engage with brands in the holiday season, covering 10,960 consumers across 12 markets. Read all about this unique research here! https://forbusiness.snapchat.com/blog/christmas-on-snapchat 2024-12-19T00:00:00.000-06:00 Snapchat has partnered with Dentsu and Kantar to uncover video consumption trends across screen sizes and the implications for brands. https://forbusiness.snapchat.com/blog/small-screens-big-returns 2024-11-12T00:00:00.000-05:00 Over-reliance on last click can misrepresent media effectiveness and diminish your brand. https://forbusiness.snapchat.com/blog/your-brand-deserves-better-than-last-click 2024-09-16T00:00:00.000-05:00 New research from Samba TV reveals how Snapchat drives incremental tune-in and draws in new viewers. https://forbusiness.snapchat.com/blog/snapchat-drives-viewership 2024-07-01T00:00:00.000-09:00 Mixed-Methods MMM leverages diverse digital platforms and datasets, overcoming tracking issues. Bynd Consulting and Snap Inc.'s white paper explores a robust two-stage mixed-methods approach. https://forbusiness.snapchat.com/blog/mmm-thought-leadership 2024-06-18T00:00:00.000-05:00 Starting today, Snap’s brand safety and suitability measurement solution jointly developed with IAS is available globally in over 90 languages. https://forbusiness.snapchat.com/blog/snap-ias-solution-ga 2024-06-17T00:00:00.000-09:00 New research from Samba TV and Kantar shows how Snapchat encourages people to get out and see movies the way it was meant to be seen: in the theater. https://forbusiness.snapchat.com/blog/snapchat-boosts-ticket-sales 2024-06-12T00:00:00.000-07:00 Boost ROI with Snapchat using innovative Marketing Mix Modeling (MMM). Leverage privacy-safe data and best practices for superior marketing results. https://forbusiness.snapchat.com/blog/how-to-use-mmms 2024-06-11T00:00:00.000-07:00 Amplified Intelligence, Omnicom Media Group, and Snap dive deeper into Attention research and uncover AR’s impact on it. https://forbusiness.snapchat.com/blog/ar-for-attention 2024-06-06T00:00:00.000-07:00 Learn how augmented reality acts as a catalyst for sustainable change and the consumer insights driving it. https://forbusiness.snapchat.com/blog/ar-for-sustainability 2024-06-05T00:00:00.000-07:00 One of the biggest challenges facing marketers is how to split their budget between brand & performance campaigns that drive outcomes. See our perfect data-backed balance here. https://forbusiness.snapchat.com/blog/brand-and-performance-balance 2024-05-28T16:34:02.529Z Snap and Tealium clients will be able to pass conversion data to Snap in a seamless and privacy-safe way. https://forbusiness.snapchat.com/blog/tealium-snap-partnership 2024-05-21T00:00:00.000-09:00 Sharing highlights from Snap’s first-ever Direct Response Summits. https://forbusiness.snapchat.com/blog/snap-hosts-inaugural-dr-summits 2024-05-17T00:00:00.000-05:00 Learn how to measure and drive KPIs with Snapchat's three Es to media effectiveness - Experimentation, Evaluation, and Execution. Evolve your measurement strategy here! https://forbusiness.snapchat.com/blog/how-to-make-measurement-your-brands-strategic-advantage 2024-05-14T00:00:00.000-05:00 Deliver personalized advertising experiences on Snapchat with fast, free-of-cost CAPI integration via Snap & Datahash Partnership. https://forbusiness.snapchat.com/blog/partnering-with-datahash-to-implement-capi-for-advertisers 2024-05-14T00:00:00.000-05:00 Snapchat announces a partnership with Scope3 to research and understand the carbon emissions footprint of advertising campaigns and formats. Learn more here! https://forbusiness.snapchat.com/blog/measuring-carbon-emissions-with-scope3 2024-05-13T00:00:00.000-05:00 Today, Snap reported our Q1 2024 Earnings, where we shared that we grew revenue 21% year-over-year to reach $1.195 billion. https://forbusiness.snapchat.com/blog/ad-platform-update-april-2024 2024-04-25T20:42:41.355Z The Super Bowl is one of the biggest sporting events of the year, which in turn makes it a super crowded space for advertising. Learn best creative practices here! https://forbusiness.snapchat.com/blog/super-bowl-creative-best-practices 2024-02-07T00:00:00.000-06:00 In the ever-evolving landscape of digital marketing, Snapchat emerges as a driving force for auto brands. Learn more here! https://forbusiness.snapchat.com/blog/auto-on-snap 2023-12-15T00:00:00.000-04:00 Creating meaningful social shopping experiences for Gen Z and Millennials https://forbusiness.snapchat.com/blog/next-gen-social-commerce 2023-08-03T17:35:25.663Z Want to level up your Snapchat Ads game? Check out these valuable tips and strategies for creating captivating video content that'll drive results. https://forbusiness.snapchat.com/blog/create-better-snapchat-video-ads 2023-07-24T17:58:53.183Z Drive long-term brand value with AR https://forbusiness.snapchat.com/blog/long-term-ar 2023-07-20T18:31:04.002Z