Drive Results with Snap’s
Immersive Ad Formats

Sponsored Snaps

Reach people directly in our app’s most popular tab, the Chat

Sponsored Snaps are a new ad format that allows you to send Snaps directly to your audience. Recipients can reply, and brands can choose to enable an auto-response.

Best for:

• Delivering incremental reach in a new inventory ¹

• Driving incremental conversions ²

• Reaching a highly engaged audience

Sponsored Snap Requirements:

• File type: .mp4, .mov, .jpg, or .png

• Aspect ratio: 9:16

• Resolution: 720x1280

• Length: 180 sec max

• We recommend keeping < 10 seconds

Copy Requirements:

• Brand Name: (Automatically pulls from Public Profile) Up to 25 characters with spaces

• Headline: Aim for 25-28 characters (34 max)

You Can Add Up to 3 (Optional) “Message Design” elements:

• A Branded Chat Background (image, 1080x1920)

• A Chat Message (up to 500 characters)

• An Auto-Response (a 500 character text or a video response)

Single Image or Video Ads

Try the format most recommended for new advertisers.

Reach new customers and make an impact with this versatile ad type. Single image or video ads can show up in the Stories and Spotlight ad placements.

Best for:

• Increasing awareness

• Getting more visitors to your website

• Remarketing

Single Image or Video Ad Requirements:

• File type: .mp4, .mov, .jpg, or .png

• Aspect ratio: 9:16

• Resolution: 720x1280

• Length: 3-180 sec

Copy Requirements:

• Brand: Up to 25 characters with spaces 

• Headline: Up to 34 characters with spaces

Story Ads

Spark curiosity and drive engagement with Story Ads.

With Story Ads, Snapchatters can tap through a series of images or videos you curate.

Best for:

• Driving deeper engagement

• Educating viewers about your product

• Promoting special offers and timely messaging

Story Ad Requirements:

• File type: .mp4, .mov, .jpg, or .png

• Aspect ratio: 9:16

• Resolution: 720x1280

• Video Length: 3-180 seconds

Copy Requirements:

• Brand: Up to 25 characters with spaces 

• Headline: Up to 34 characters with spaces

Collection Ads

Showcase your top products for Snapchat shoppers.

Collection ads make it easy for customers to browse and buy your products. Provide a range of products, and customers can click on links to buy from your shop or website.

Best for:

• Advertising in the Ecommerce space

• 'Always-on' advertising that keeps your business visible in the market

• Conversion objectives

Collection Ad Requirements:

• File type: mp4, .mov, .jpg, or .png

• Aspect Ratio: 9:16

• Resolution: 720x1280

• Video length: 3-180 seconds

Copy Requirements:

• Brand: Up to 25 characters with spaces 

• Headline: Up to 34 characters with spaces

AR Lenses

Drive engagement and immerse your audience with Snap’s exclusive AR format.

Snapchat Lenses allow Snapchatters to experience your interactive AR ad through the camera. Raise awareness and engage your audience with this Snap-exclusive format.

Best for:

• Brand awareness 

• Engagement

• Conversions

Lens branding guidelines:

• Visible logo or brand name required on Face and World Lenses

• Avoid placing the brand logo where it may be obscured by UI elements or the carousel on the bottom of the screen

• The recommended logo placement is on the top left or top right under the UI elements

• Snapchat adds a 'SPONSORED' slug to the creative. This appears for only 2 seconds and doesn't show in users' Snaps

• With Lens Web Builder anyone can create an AR experience in minutes using hundreds of our free objects and animations.