Business
August 26, 2022
August 26, 2022

Snapchatters Are Venturing Back Out, and Taking Snapchat With Them [CA]

As vaccines roll out, case rates decline, and business restrictions are removed, Canadian Snapchatters are leading the charge, and making big plans for camera-ready summer moments with real friends old and new.
According to new data from GroupSolver, Snapchatters in Canada are already engaging in ‘post-pandemic’ activities like shopping in person (41%) and eating at restaurants, where they outpace non-Snapchatters (49% vs. 44%).1
Canadian Snapchatters don’t intend to slow down their usage of the app: the vast majority of Snapchatters (85%) intend to use Snapchat the same or even more post-pandemic.1
Snapchatters’ number one priority this summer is reconnecting with family and friends in-person (73%), especially Gen Z Snapchatters (79%), and they plan to do so at a higher rate than non-Snapchatters (65%).1
And Snapchatters are making specific plans. Snapchatters, even more than the general population, are preparing to: celebrate events in person like birthdays and weddings (61%), connect with friends and family over meals out at restaurants (58%), and throw their own parties and barbecues (51%).1
Travel is also high on the list of things people are planning for this summer. Snapchatters (41%), especially Gen Z (42%), are outpacing non-Snapchatters in making travel plans.1 

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1All data referenced in this post are from a May 2021 GroupSolver survey commissioned by Snap Inc.