August 26, 2022
August 26, 2022

Snapchatters Are Getting Loud for the Return of IRL Sports

Sports insights to win the season.

Let’s take a moment to remember what it is like to be in an arena or on a field in a stadium or at a bar and to be part of a live sports game. You don’t need to be an avid fan to know what that energy is like. Sports were cancelled for more than 120 days in 2020. The whole country of fans, players, coaches, leagues felt it. And for the rest of the 2020 - 2021 season, sports fandom was different. 
Snapchatters have missed those IRL sports moments — from watch parties to tailgating, to celebrating their team’s big win with a massive high-five. Whether that be with a few people or a giant tailgate - there is the camaraderie just hasn’t been the same in the past year.
But it’s all about to be back… in bigger and better ways than it ever has been. 
Sports viewership on Snapchat has been accelerated by COVID-19
Every type of fan can be found on Snapchat: the casual fan, the tight on time fan, the super fan, and the hometown fan.
The experience for our sports fan is like no other because Snapchat combines moments, connections, camera and content. 

From pre-game to post-game, Snapchat is an extension of 
the fan experience
Snapchat sports fans are more engaged on their phones than non-Snapchatters — giving your brand more touch points to interact with your audience at critical moments.
They say that Gen Z is not watching football or watching live games… but they are on Snapchat. Gen Z football fans are on Snapchat, engaging, consuming and interacting with all things sports. We offer a 39% incremental reach to TV among 13-24 year-olds.1
We are also incremental to the incremental. 
It will be a sports year to remember… and it will be captured, shared, celebrated, and consumed on Snapchat. 

Get in the game today. 

Snapchat can help your business grow.

1Nielsen Total Ad Ratings Meta Analysis commissioned by Snapchat; 31 measured Snapchat + TV campaigns run from 9/30/17 - 1/2/20; P18, P18-34, P13-24, P13-49, P13+, P18-54, P21+, P21-54, M13-24, M18+; *Gen Z defined as P13-24, intended audience = target audience