Business
August 26, 2022
August 26, 2022

Get Certified in Snapchat Ads Manager Campaign Optimization

Dive deeper into the strategies and tactics designed to improve campaign performance.
We’re so excited to share our second practice-based Snap Focus certification, Ads Manager Campaign Optimization. Our practice-based certifications allow you to roll up your sleeves and take your learning further with hands-on exercises and a series of relevant industry examples.
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Become a Snapchat Pro
This new certification — combined with our Snapchat Ads Manager Campaign Activation certification — offers everything you need to become a Snapchat Pro. Plus, our self-directed courses allow you to complete the learning paths on your time and at your own pace. 
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Learns the Tricks of Optimizing on Ads Manager
Snapchat Ads Manager Optimization is a five-course certification path designed to help media planners, buyers, and strategists report on and optimize for full-funnel results on Snapchat. By the end of this course, you’ll have gained a deeper understanding of the tools and resources available to report and measure campaign performance as well as how to apply those learnings to optimize and improve campaign results. The five courses comprise the following learning objectives:
  • Visualize Campaign Data
    Build custom reports to meet your needs, quickly monitor performance, and determine optimizations. 
  • Troubleshoot Campaign Performance
    Identify and resolve nonperformance across your campaigns and troubleshoot issues related to bidding, budget, and creative.
  • Optimize Performance In-Flight
    Adjust delivery settings to increase campaign efficiency as well as the levers that can increase engagement for your intended audience. 
  • Apply Learnings to Future Campaigns
    Use Split Tests and Delivery Insights to inform future campaigns and grow your audience.
  • Get Ad Support
    Discover the best way to get help from Ad Support through the Business Help Center and Live Chat.
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Share Your New Skills
After the coursework, to receive your Snapchat Ads Manager Campaign Optimization certification badge, you must complete a test and score above 80%. Then, you can feature your certification badge on your resume and social media profiles for all to see!
Ready to take your Snapchat marketing to the next level? We can’t wait for you to benefit from everything our newest certification has to offer. Get started today at Snap Focus!

Snapchat can help your business grow.