Business

Snapchat’s 2022 Guide to Holiday Advertising

During the festive season, many businesses, just like yours, that are focused on generating awareness run ads on Snapchat. Snapchat is where businesses can easily reach 75% of 13 to 34-year-olds. Even better: many daily Snapchatters do not use other platforms every day. Now is the ideal time to get the word out about your business, and by following our proven best practices, Snapchat can help you achieve your goals for the festive season. Find our full guide below or book a call with a Snapchat Ads Specialist. We’re here to help you every step of the way.

Create a Lookalike Audience

Now that you’re prepped with your Snap Pixel and your first campaign is off and running, you should consider creating a Lookalike Audience that utilizes your Snap Pixel data as well as your own Customer Lists. 
A Lookalike Audience allows you to find more visitors like those who have already visited your website. For starters, select a balanced Lookalike Audience type based on your Snap Pixel audience; this will help you find an audience very similar to your existing customers on a large scale.

How to Build Your Lookalikes

Step 1
Click the Audiences tab in the top right drop down menu.
Step 2
Click “Get Started” or “New Audience” in the top right of the screen. Then click “Lookalike Audience” to see the options for lookalike creation.
Step 3
Select the seed audience you want to use. Then select what type of lookalike you want to create from the three options (Similarity, Balanced and Reach).
Pro Tip:
Start off with a balanced audience as a test to ensure a mixture of performance and reach.

Interested in One-on-One Guidance?

Create a Story Ad

Story Ads are one of our top performing ad formats on Snapchat. With a Story Ad, you can engage with new Snapchatters across the app, as well as access different inventory and ad placements. In order to create a Story Ad, you’ll need a tile image asset. Take a look below at our tips to create the best possible tile:

For exact formatting requirements and step-by-step guidance on how to make your own Story Ad on Snapchat, please check out our dedicated Business Help Center page.

Have a Chat with a Snap Specialist

Consider a Consideration/Conversion Campaign

To get your audience moving along the customer journey, the next campaign you should activate is a Consideration or Conversion Campaign. To start, on the “Create Ads” page, simply click “Advanced Create,”then select Website Conversions. From there, create an Ad Set using Age and Gender Targeting and another Ad Set using Custom Audience (both optimizing towards your Key Pixel Event). This will make it so your Snap Pixel continues to build upon its understanding of your audience while helping you to drive the best performance for your campaigns.

For quick reference, check out our festive Consideration/Conversion Campaign setup:

Campaign
Select Website Conversion Objective. We recommend a $30 per day minimum budget. (or equivalent in value)
Ad Set 1
Use Age & Gender Targeting. Set your bid goal as your Key Pixel Event with Autobid.
Ad Set 2
Target your Custom Audience(Pixel). Set your bid goal as your Key Pixel Event with Autobid.
Creative
We recommend 5-10 second-long Video Ads. Additionally, we recommend 2-3 Video Ads per Ad Set.
Publish

You did it!
Check back on your account to see that your campaign has been approved. The process can take 24 to 48 business hours.

Interested in one-on-one guidance from a Snapchat Ads Specialist?