Success Starts Here

Launch an effective Snapchat Ads campaign in three steps:

  • Create your Snapchat business account

  • Build a campaign based on your business needs

  • Set yourself up for long-term success

Step 1: Create Your Snapchat Business Account

It’s fast, simple, and totally worth it.

  1. Visit and click “Sign up” next to  “New to Snapchat?”

  2. Create a business account in Snapchat Ads Manager — that’s where you’ll manage your free Public Profile and create your ads.

Step 2: Build a Campaign Based on Your Business Needs

Because successful campaigns have clear, measurable goals.

Do you want to drive revenue? Maybe capture more leads? Or perhaps you want to generate a little hype? Your marketing goals matter. 

Snapchat Ads starts by asking you to choose an objective:

  • Increase the visibility of your product or business

  • Connect with customers and elevate interest

  • Encourage specific actions that impact your bottom line

Two Ways to Create Your First Ad

Choose the one that fits your business goal.

Screenshot of Advance Create which is one way to create your first Snapchat Ad

Advanced Create

Best for driving purchases on a website or in an app, Advanced Create harnesses the capabilities of Snap Pixel to measure the impact of your ads and optimize your campaigns.

  1. Get started: Now that you’ve set your goals, select your objective. 

  2. Create your ad sets: Set your budget and schedule, define your audience, and enable the Snap Pixel.

  3. Choose your ad creative: Write a headline and select an image or video (or use one of our many templates). Then publish your campaign!

Screenshot of Instant Create which is one of two ways to create a Snapchat Ad

Instant Create

For less complex initiatives — like driving website visits or driving awareness — Instant Create lets you build a single ad in a few minutes.

  1. Get started: Now that you’ve set your goals, select your objective. 

  2. Choose your ad creative: Write a headline and select an image or video.

  3. Select your delivery options: Set your budget and schedule, and define the kind of Snapchatters you want to reach. Then publish your ad!

Step 3: Set Yourself up for Long-term Success

A centralized, customizable dashboard makes it easy to set a budget, track performance, and optimize your ads. The best part? You only pay for what you use.

Stay on budget

Complete control of your costs with daily or lifetime budgets and spend caps puts you in the driver’s seat. The more you invest, the faster you’ll see results, so we recommend setting your budget somewhere between $20–50 USD per day. And resist that urge to make changes to your campaign before you have insight into what’s working and what’s not.

Optimize your campaigns

Install the Snap Pixel to bid on lower funnel goals and track important events, like purchases and downloads. Goal-based bidding also helps drive specific actions, like completing a purchase.

Reach your audience

Our precise targeting capabilities get your ads in front of the right people at the right time by tracking location, demographics, interests, devices, and more. And here’s a pro tip: Use Snapchat Audience Insights to learn more about your target audience.

Test and learn

Got a hypothesis you want to test? Intuitive tools — like Campaign Lab — give you full control over your ad strategy, empowering you to track performance metrics, test creative, and maximize your return.

Create an Ad

Write Your Own Success Story

How businesses like yours find success on Snapchat.


With a winning combination of Video Ads and Story Ads — and by utilizing Ads Manager’s goal-based bidding — TRUFF, a luxury hot sauce brand, acquired new customers at a much lower price compared to other platforms. 

  • Overall 34.67% boost in ROAS¹ compared to other platforms.

  • 162% drop in cost per impression¹ compared to other platforms.

  • 71.24% drop in cost per page view¹ compared to other platforms. 

  • 30.52% decrease in cost per purchase compared to other platforms¹.

Read more

Create an Ad

Need Advice? Looking for Inspiration?

You’re not in this alone. Our bank of free resources can help maximize your campaign results.

Ads Specialists

Get free one-on-one support from a Snapchat Ads Specialist. They provide actionable advice to make your campaigns more effective. 

Schedule a Call

Training and Certification

Learn the basics and sharpen your skills with Snap Focus — the official learning portal for marketers and business owners.

Get Certified

Best Practices

Use these 10 creative best practices to create beautiful Snapchat Ads that drive user action and real results. 

Read More