Reach an Untapped Audience with
Snapchat Ads
Help drive new business growth with a new customer base on Snapchat.
Access a Powerful New Audience
Reach a new, untapped audience with money to spend.
On Snapchat you can reach an audience you may not find anywhere else; 40% of Snapchatters are not on TikTok daily.¹
Snapchat isn’t just for young people; nearly 1 in 4 Snapchatters is over 35.²
88% of Snapchatters say they “love to shop,” and 82% say they’re likely to spend
a lot of money online.³
Real Impact. Real Businesses.
47% higher ROI for Oak & Luna
“Snap's platform provided us with an invaluable opportunity to connect with fresh audiences, surpassing our initial investment expectations.”
Eytan Korn, CEO, Personalized Jewelry, Tenengroup
162% increase in revenue for MANSCAPED
“Our audience skews younger, so Snapchat is the perfect place to reach them.”
Brandon Carney, Senior Paid Social Manager
44% lift in return on ad spend for Bonkers Corner
“The platform’s widespread popularity among Gen Z and Millennials enabled us to establish authentic connections, significantly enhancing brand awareness and ultimately driving sales for Bonkers Corner.”
Prabhu Shetty, Head of Digital
Ads Designed for Maximum Results
Easily onboard with versatile ad formats
Snapchat's vertical ads often work seamlessly with ads from platforms like TikTok and Instagram, making it easy to use your ads across multiple platforms. Snap’s rich creator community and ad offerings are similar to other platforms.
Show up where viewers are deeply engaged
Your ad can show up in multiple high-impact placements where Snapchatters are looking for new content to discover. 85% of Snapchatters discover new brands through ads.⁴
Commonly Asked Questions
Is Snapchat mostly teenagers?
No. In fact, 80% of Snapchatters are over 18.⁵ Snapchat reaches 75% of Gen Z and Millennials across 25+ countries.⁶ However, nearly 1 in 4 Snapchatters are also over 35, which means that your ads can reach a broad age range.²
Aren’t Snapchatters on other platforms?
While there are some Snapchatters active on other platforms, our data shows that many Snapchatters are not on other platforms daily. 40% of Snapchatters are not on TikTok daily, 52% are not on YouTube, and 78% are not on Pinterest.¹
Does Snapchat have the platform tools I need?
Yes, Snapchat has all the robust platform tools you’d expect. The Snap Pixel and Conversions API help improve ad tracking and results. Snapchat’s versatile ad formats make it easy to repurpose content from other platforms.
Isn’t Snapchat only for upper funnel?
No. Snapchat has goals for the entire customer journey, and has recently been optimized for direct response advertising. In fact, Snapchat Ads saw a 75% increase in purchase-related conversions year over year.⁷
Can you see results on Snapchat?
Yes! Snapchat advertisers often see impressive results on our platform. You can learn more about them here.
Drive New Business Growth with Snapchat Ads