Over-reliance on last click can misrepresent media effectiveness and diminish your brand.
How Snapchat’s ad product updates are helping marketers drive success across the funnel.
Snapchat is simplifying its ad objectives in Ads Manager to make it easier for you to achieve the results you want.
A new 2024 study by National Research Group¹ shows that Snapchat is the present and future of social commerce when it comes to social shopping in the US.
Giving agency partners with more access and transparency to Snapchat’s audience in their planning process.
New research from Samba TV reveals how Snapchat drives incremental tune-in and draws in new viewers.
Mixed-Methods MMM leverages diverse digital platforms and datasets, overcoming tracking issues. Bynd Consulting and Snap Inc.'s white paper explores a robust two-stage mixed-methods approach.
Starting today, Snap’s brand safety and suitability measurement solution jointly developed with IAS is available globally in over 90 languages.
New research from Samba TV and Kantar shows how Snapchat encourages people to get out and see movies the way it was meant to be seen: in the theater.
Boost ROI with Snapchat using innovative Marketing Mix Modeling (MMM). Leverage privacy-safe data and best practices for superior marketing results.
Snapchat has partnered with Omnicom Media Group and Amplified Intelligence to help uncover the value of attention across various types of inventory on its platform, now inclusive of AR. Read all about our attention journey here!
Learn how augmented reality acts as a catalyst for sustainable change and the consumer insights driving it.
