Insights / November 2017

You’re missing out if you’re missing Snapchat

A significant share of daily Snapchatters are exclusive to the Snapchat platform. Here’s why.

178 million people use Snapchat every day to chat with close friends, play with Lenses, follow the news on Discover, and more. Snapchat is unique, and provides unique value to our community. Perhaps this is why a significant share of daily Snapchatters can’t be found on many social platforms on a given day. According to an App Annie analysis commissioned by Snap Inc., 48% of our daily audience in the US can’t be found on Instagram on any given day.1 As for Facebook and Twitter, 40% and 80% of our daily audience (respectively) can’t be found on those platforms.

Snapchat audience exclusivity across multiple markets - App Annie analysis commissioned by Snap Inc.

By advertising on Snapchat, marketers can expand their footprint and reach an audience they may not be able to reach elsewhere on a daily basis. A look at Snapchat and Facebook’s Ads Manager tools show that over a multi-week campaign, roughly 88 million people in the US can be reached with Snapchat ads — more than the 74 million on Instagram Stories, and almost half of Facebook’s 190 million mobile audience reach. When we narrow the age range down to 13 to 24 year-olds, Snapchat ads can reach roughly 47 million people — about 9 million more than Facebook, and over 15 million more than the Instagram feed.2

On average, daily active Snapchatters open Snapchat approximately 25 times a day, and spend over 30 minutes Snapping with friends, watching Stories, and more.3

Setting aside audience size, our audience offers new opportunities because of what they do on Snapchat and how often they use it. On average, daily active Snapchatters open Snapchat approximately 25 times a day, and spend over 30 minutes Snapping with friends, watching Stories, and more.3 Also, the ads they see on our platform are full-screen, meaning Snapchat ads never compete for the viewer’s attention.

The benefits to reaching Snapchat’s unique audience are twofold:

The benefits to advertising on Snapchat

Advertise to a highly engaged and unduplicated audience

The benefits to advertising on Snapchat

Reinforce your messaging with interactive creative that makes an impact

To see how we stack up, click here for the full App Annie study. To learn more about reaching our unduplicated audience, visit forbusiness.snapchat.com.

- Team Snapchat

  1. Source: App Annie analysis commissioned by Snap Inc., 2017
  2. Source: Facebook and Snapchat Ads Manager tools, pulled November 6, 2017
  3. Source: Snap Inc. Internal Data