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January 19, 2021
1/19/2021

This Season’s Ultimate Fan Zone

Millions of sports fans bring the hype on Snapchat.

The Fan Experience: The Next Normal
 
Everyone keeps talking about what the future of sports will look like, but fans have already adjusted. Brands need to meet fans where they are to level up the sports-watching experience and create meaningful connections when it matters most.
You never know how much you miss something until it’s gone. Sports are such a huge part of our community that, in 2020, we saw Snapchatters expand their passion for sports like never before. On average, 17% of Snapchatters globally say they have started watching or following different sports/teams given the cancellations and postponements of matches.1
Staying savvy about sports fans’ behaviors is an opportunity for brands to win big
Snapchat is home to engaged and interactive fans
Introducing the best fans in the world: the Snapchat Generation. Sports fans don’t just stream content on Snapchat — they create it. Snapchat is home to millions of sports fans who love to connect with friends, family, and fellow fans. For every Snapchatter watching game highlights or behind-the-scenes footage, there are fans ranting, raving, and smack-talking the competition.  
These are the moments when Snapchatters really bring the heat
Fans also appreciate the special moments in between, whether it’s a funny photo/video from the game or sharing friendly banter with friends and family.2
Snapchatters bring the hype and express their fandom
Fans who eat, sleep, and breathe sports gravitate toward brands who love the game as much as they do.

Snapchat can help your small, medium or large business grow.

1 Snap Inc. survey of Snapchat users August 16–22, 2020, and October 31–November 7, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: “Have you started watching or following different sports/teams given the cancellations and postponements of games?”; US N=779, CA N=1816, UK N=903, AU N=815, FR N=1029, DE N=518, NO N=600, SE N=780, NL N=730, UAE N=387, KSA N=652, KW N=704.
2Snap Inc. survey of Snapchat users October 23–27, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: “What type of information, if any, are you likely to share with your friends/family on Snapchat while watching sports?”; US N=467, CA N=589, UK N=556, AU N=436, FR N=522, DE N=416, NO N=492, SE N=454, NL N=559, UAE N=401, KSA N=573, KW N=497.