Insights / October 2017

Spend the Holidays on Snapchat

Illustrated ghosts with Christmas sweaters and shopping bags.

Snapchatters shop early and often during the most wonderful time of the year.

For brands trying to reach consumers during and ahead of the holidays, mobile advertising is an essential piece of the pie. People use their phones to find gift ideas, research products, and bring their friends along for the ride. What’s more, shoppers spent a lot of time on Snapchat during the 2016 holiday season. US Snapchatters spent, on average, 1 in every 5 minutes of daily, mobile internet time on the app!1

Few audiences love to shop more for the holidays, or start earlier, than Snapchatters.2 Last year, they bought 20% more gifts than the average consumer who doesn’t use Snapchat. And in general, Snapchatters are expected to spend 18% more dollars than non-Snapchatters this holiday season.3 Check out how Snapchatters shopped during the 2016 holiday season:

Shoppers spent a lot of time on Snapchat during the 2016 holiday season1

On average, US Snapchatters spent 1 in every 5 minutes of daily mobile internet time on Snapchat. Source 2.
 Snapchat had the highest daily open rate and the most average daily sessions per user among Messenger, Instagram, and Twitter. Source 2.

Snapchatters enjoy holiday shopping3

Snapchatters look forward to holiday shopping, plan gifts throughout the year and look online for inspiration.

Snapchatters start holiday shopping early3

18% of Snapchatters start holiday shopping on or before September.

Snapchatters are +64% more likely than non-Snapchatters to start holiday shopping on Black Friday.3

Snapchatters buy more and spend more3

Snapchatters bought and spent more on presents than non-Snapchatters in 2016.

Snapchatters bought 20% more presents in 2016 and are expected to spend 18% more during 2017.3

Snapchatters love communicating with Lenses and Filters4

Phone illustration with winter selfie.

A single National Lens or Filter activation reached on average 1 in 4 of all US smartphone users ages 13–34.

Clock illustration with Snapchat interface illustration.

Over 1 in 5 daily active Snapchatters shared a Lens in a Snap or a Story everyday.

Phone with gift and string lights illustration.

More than ½ Billion Snaps with Filters were viewed everyday in the US.4

Snapchat Lenses and Filters offer fun ways to reach an audience that’s excited to hear your holiday story!

  1. Note: Holiday 2016 is defined as Nov. 1, 2016 to Dec. 31, 2016.
  2. Source: Snap Inc. Internal Data; GlobalWebIndex Q4 2016 (for share of mobile time). App Annie Intelligence 2016 (for competitive open rate and session count) Note: Daily mobile internet time is an average for Q4 '16 in given country from GlobalWebIndex; daily open rate is based on proportion of install base that opened the app during a defined time period; Holiday 2016 is defined as Nov 1, 2016 through Dec 31, 2016.
  3. Source: 2017 Murphy Research study commissioned by Snap Inc.
  4. Snap Inc. Internal Data; eMarketer. Note Holiday 2016 is defined as Nov 1, 2016 through Dec 31, 2016.