Today we are launching Solutions in a Snap, a new content series where you get to hear directly from Snapchat experts on how you as an advertiser can drive business results on Snapchat! Each episode will focus on a specific business solution, where you’ll learn more about which products, tools, and tips can help you achieve your objective.
Our first episode focuses on Commerce! In this episode, you’ll learn how to engage an audience of mobile savvy shoppers using our new formats and tools that make it easy for advertisers to create immersive and effective shopping experiences on Snapchat.
Starting with Story Ads, this flexible format allows you to reach your audience with a branded tile in the Discover feed. With one tap, Snapchatters can jump into a collection of 3-20 Snaps and dive deeper into your new product suite. Viewers can even swipe up on each Snap throughout the Story to learn more about the product or visit your website. It’s a great way to tell a deeper story on mobile.
Snap Ads are another format that can help you drive product sales. It's a fullscreen mobile video or image shown between Snapchatters' Stories, where viewers can swipe up directly to your website or place within your app.
Our newest format, Collection Ads, are similar to Snap Ads, but pack in even more ways for you to showcase your products. You can add up to 4 products within thumbnails, giving Snapchatters a tappable, frictionless way to learn more details or buy the item they like. Collection Ads also fall between Snapchatters’ Stories.
These engaging, mobile-first formats are super easy to create using our Snap Publisher tool! Once you’ve created your ads, you can launch up your campaigns in Ads Manager, where you'll be able to seamlessly set up a flow that targets, measures, and optimizes towards your business goal.
Thanks for tuning into the first episode of Solutions in a Snap! We’re excited to see what campaigns you create!
- Team Snapchat