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Business
August 26, 2022
August 26, 2022

Snapchatters Are Venturing Back Out, and Taking Snapchat With Them [SE]

As vaccines roll out, case rates decline, and business restrictions are removed, Swedish Snapchatters are leading the charge, and making big plans for camera-ready summer moments with real friends old and new.
According to new data from GroupSolver, Snapchatters in Sweden are already outpacing non-Snapchatters in ‘post-pandemic’ activities, such as eating at restaurants (44% v. 35%), shopping in-person (28% v. 18%), going to see movies and plays (29% v. 13%), and going to major events overall (23% v. 11%).1
Snapchatters in Sweden don’t intend to slow down their usage of the app: the vast majority of Snapchatters (88%) intend to use Snapchat the same or even more post-pandemic.1
Snapchatters’ number one priority this summer is reconnecting with family and friends in-person (72%), especially Gen Z Snapchatters (76%), and they plan to do so at a higher rate than non-Snapchatters (58%).1
And Snapchatters are making specific plans. Snapchatters, even more than the general population, are preparing to: connect with friends and family over meals out at restaurants (57%), celebrate events in person like birthdays and weddings (54%), and throw their own parties and barbecues (46%).1
Travel is also high on the list of things people are planning for this summer. Snapchatters (41%), especially those ages 25-34 (47%), are outpacing non-Snapchatters in making travel plans.1

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1All data referenced in this post are from a May 2021 GroupSolver survey commissioned by Snap Inc.