Snapchat Partners with DICK’S Sporting Goods on New Integration

Today we’re announcing a new partnership with DICK’S Media, combining Snapchat ad exposure with DICK’S sales data in LiveRamp’s secure data clean room, so advertisers can see how their Snapchat campaigns directly drive online and in-store sales at DICK’S. For the first time, we’re connecting upper-funnel social engagement on Snapchat to verified retail sales at a major sporting goods retailer.

With ongoing measurement gaps across channels and growing retail media fragmentation, we know advertisers need proof that upper-funnel media is driving tangible outcomes. This new LiveRamp Clean Room integration unlocks exactly that, closing the loop between discovery and purchase inside a leading retail media network.

Snapchat has a global community nearing 1 billion monthly active users ¹, including a highly engaged U.S. audience that closely aligns with DICK’S core customer. With 215 million Snapchatters watching sports content every month on average ², we’re focused on giving advertisers the tools to reach sports fans where they’re already tuning in and understand how their campaigns drive real results. Our partnership gives brands a clearer view into who is responding, what’s converting, and where those purchases are happening. Advertisers can then use these insights to refine targeting, optimize in-flight, and drive stronger ROAS.

We’re already seeing encouraging results from partners. Earlier this year, DICK’S Media and Snapchat ran a pilot campaign with adidas spotlighting two new basketball shoe releases, The Anthony Edwards 2 and The Harden Volume 10, and saw more than $12 ROAS. ³ The test exceeded social benchmarks and drove direct, attributable online and in-store sales, proving that Snapchat can turn sports fandom into real, measurable growth.

This is available now to all advertisers in the US. Contact your Snapchat sales representative or DICK’S Media contact to learn how to activate today.