Snapchat and HubSpot Partner to Help Businesses Turn Leads into Lifelong New Customers

Today, Snapchat is announcing a new integration with HubSpot, the agentic customer platform for scaling businesses. The integration makes it easier for brands to launch native lead generation campaigns on Snapchat, and automatically connect those leads into HubSpot so teams can move from first touch to long-term customer relationships with more efficiency.

“HubSpot is a go-to CRM and marketing platform for so many of the brands we work with, from fast-growing SMBs to large enterprises,” said Fintan Gillespie, Global Director, Ad Partnerships Group at Snap Inc. “This integration makes it easier for those teams to turn attention on Snapchat into leads in HubSpot, and then into lasting customer relationships without adding complexity to their day-to-day.”

Snapchat reaches a highly engaged, high-intent audience, with 1 in 2 Snapchatters making a high-consideration purchase after seeing an ad in the past six months. ¹ That’s why we’ve made improvements to our lead generation product, driving strong performance gains. For example, click-through rates have increased 77% YoY and cost-per-lead has decreased 26% YoY for Snapchat’s native lead generation product. ²

This integration with HubSpot demonstrates Snap’s continued commitment to driving efficient business results for brands optimizing for lead generation outcomes.

With the new integration, advertisers can:

• Reach incremental Gen Z and Millennial audiences on Snapchat and capture interest in the moment.

• Create native lead generation campaigns in just a few clicks, then connect them directly to HubSpot so new leads flow into the lists and pipelines they already manage every day, no custom development on Snapchat required.

• Keep data organized and actionable, with Snapchat lead form fields mapped into HubSpot properties for smoother handoffs between marketing and sales.

• Leverage Conversions API (CAPI) to send conversion events from HubSpot workflows back to Snapchat, capturing lower-funnel actions (online or in-store) tied to Snapchat-driven leads, helping close the loop and deliver more accurate ROAS for lead campaigns.

"With this integration, HubSpot customers can connect what happens on Snapchat to what happens in their pipeline, and send real conversion signals back to Snapchat so teams have a clearer picture of what's driving results. That's the kind of context that makes marketing more effective over time," said Angela DeFranco, Vice President of Product at HubSpot.

To learn more about the Snapchat and HubSpot integration and how to get started, visit HubSpot’s App Marketplace.