June 17, 2024
June 17, 2024

Snap, IAS Brand Safety & Suitability Measurement Solution Now Available

Advertisers will get transparency to validate content adjacency with trusted third-party analysis, aligned to the GARM Framework.

Earlier this year, we shared that we were working towards a new brand safety and suitability measurement solution in partnership with Integral Ad Science (IAS), as part of our long-standing commitment to provide a healthy and brand-safe experience for our community and partners. We’re excited to announce that starting today, our brand safety and suitability measurement solution jointly developed with IAS is available globally in over 90 languages.

Advertisers will now be able to get transparency to validate content adjacency with trusted third-party analysis, aligned to the GARM Framework. This partnership is our first-to-market approach to providing Snap advertisers with third-party verification of Snap's brand safety foundation. We’re encouraged by the early results from our testing; In fact, IAS found that 99% of our Spotlight and Creator content was brand safe across all beta advertisers¹ relative to the GARM floor.

Snapchat IAS - brand safety and sustainability measurement solutions

Our Commitment to Safety

From day one, Snapchat was designed to be different. As our community of over 800 million monthly active users² keeps growing, we continually strive towards creating a safe environment for all Snapchatters.

We also remain focused on serving Snapchat advertisers by developing additional brand suitability solutions, advertiser controls, and increasing our third-party partner ecosystem to provide more measurable and transparent verification of Snap's brand safety. Just this year, we’ve launched a new first-party tool that will allow advertisers to ensure their ads are shown alongside only the most premiere content on our platform, specifically for creator mid-roll ads.

For more information, take a deeper look at our brand safety approach here. We look forward to sharing more as our work in this space continues.

1 "Brand Safety" is based on the GARM standard, looking at content for the Snapchat Beta Advertisers for brand suitability and brand floor content risk levels. Beta results were collected across two weeks of live Snapchat campaigns for four Snapchat advertisers spending across US and EU markets. IAS provided these reports independently through their proprietary measurement solution for May 2024."
2 Snap Inc. internal data as of March 31, 2024.