Insights / October 2018

Snap Chatter - September 2018: The Nun, Remembering Mac Miller, and the start of Oktoberfest

It’s finally fall! Snapchatters are ushering in the “spoopy” season with thriller movies like The Nun as well as football Sundays and the start of Oktoberfest in Germany.

Global: Trending Topics

Box office thriller The Nun took the world by storm in September, topping the charts in France, Kuwait, Netherlands, Sweden, and the United Arab Emirates. The Western hemisphere was mourning the loss of American rapper, Mac Miller. Australia celebrated Father’s Day, Germany kicked off Oktoberfest, India rejoiced for the ten-day festival of Ganesh Chaturthi, and Saudi Arabia celebrated their 88th National Day.

US: Trending Topics

The boxing match featuring Canelo Álvarez vs. Gennady Golovkin “GGG” captured the attention of US Snapchatters. There was also conversation around Apple’s release of the latest iPhone, and Lil Wayne’s new album “Tha Carter V.” Fall celebrations peeked through as Americans chatted about Six Flags Fright Fest, football Sundays, and Homecoming.

US: Trending Entertainment

While White Boy Rick, Nappily Ever After, and Sierra Burgess is a Loser topped the movie conversation in September, Snapchatters also buzzed about the fall return of American Horror Story this month.

US: Trending Celebrities

There were a lot of new track and album releases in the rap world this month, including Lil Wayne’s “Tha Carter V”, Lil Uzi Vert’s “New Patek,” Kid Ink’s “Big Deal” video, and the posthumous debut of “Falling Down” — a collaboration by the late Lil Peep and XXXTentacion.

US: Trending Slang

Fall is officially in full swing, and the top slang word to celebrate the season is none other than “Spoopy” (AKA funny yet spooky, a la the Scary Movie films).

Germany Spotlight: Trending Topics

This month we’re showcasing the trending topics from Germany. While the country celebrates their famous Oktoberfest, they were also joining in on the worldwide fandom of The Nun and the release of the new FIFA 19 video game.

— Ariana Battle from Team Snapchat