Insights / June 2018

Snap Chatter — May 2018

Here’s what Snapchatters Snapped, watched, and spent time talking about during the month of May.

On average, over 191 million people use Snapchat every day to Snap with friends and catch up on what’s going on around the world. Today, we’re excited to introduce the first of our monthly “Snap Chatter” series, where we take a look at what Snapchatters share with the world, as well as what’s getting them excited. We’ll share new trends after the end of each month, so be sure to come back and check out our blog for more!

Highlights

Across the globe, Snapchatters took to our app to celebrate major holidays like Ramadan and Mother’s Day. In the US specifically, special days like Memorial Day, graduation, and National Doughnut day stayed top-of-mind.

As NBA season came to a close, LeBron James was the celebrity most talked about during the month of May. US Snapchatters also jumped into the Yanny vs. Laurel debate to share their own point-of-view.

Take a look below for the full report!