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August 2, 2019
8/02/2019

Snap Chatter — July 2019: Stranger Things, Area 51, The Lion King, and ‘Hot Girl Summer’

In July, Snapchatters around the world were captivated by outer space, hot TV and movie releases like Stranger Things, The Lion King, and Money Heist, and celebrated being unapologetically themselves.
Global: Trending Topics
The surreal and supernatural had a pull on Snapchatters in July, with renewed interest in Area 51, thanks to a wave of alien-related memes. The world tuned into hot releases like the CGI remake of The Lion King and Netflix’s Money Heist. Snapchatters in Saudi Arabia also took a break from their screens to watch last month’s Half-Blood Thunder Moon Eclipse.
US: Trending Topics
The Fourth of July was a summer milestone for US Snapchatters — before back-to-school shopping season, that is. The Area 51 memes flowed freely, with Snapchatters making lighthearted fun out of the spooky idea that aliens exist. Unofficial holidays like 7-Eleven’s National Free Slurpee Day, National Tequila Day, National Ice Cream Day, National Chicken Wing Day, and National Cousins Day had Snapchatters celebrating all things snacks, drinks, and family. And shocks across the West Coast had Snapchatters all over the country talking about earthquakes. 
US: Trending Entertainment
Superheroes, monsters, and CGI creatures clocked major screentime in July with the releases of Spider-Man: Far From Home, Crawl, Descendants 3, "Stranger Things," and The Lion King. Real-life (and majorly misunderstood) monsters also got their annual spotlight, with Snapchatters tuning into Discovery Channel’s "Shark Week" special. "Orange Is The New Black" fans said goodbye to the residents of Litchfield as its final season hit Netflix. Snapchatters also got hyped for the CONCACAF Gold Cup Final.
US: Trending Celebrities
Basketball fans were especially interested in the new dynamic duos of Los Angeles Clippers’ Kawhi Leonard and Paul George and the Houston Rockets’ Russell Westbrook and James Harden. Boxing fans had their eye on Manny Pacquiao as he took on Keith Thurman for the welterweight title. And fans around the country mourned the loss of beloved Disney Channel actor Cameron Boyce. 
US: Trending Catchphrase
Snapchatters are getting the most out of every minute of Megan Thee Stallion’s "Hot Girl Summer." The rapper’s catchphrase is all about women and men unapologetically being themselves and being in charge of their own happiness. And if that makes you “extra,” well, so be it. 
Saudi Arabia Spotlight: Trending Topics
In July, Saudi Arabian Snapchatters were on board with hot summer releases like Stranger Things, The Lion King, and Money Heist. They celebrated friends and family with holidays like International Day of “I love you” and International Day of Friendship. In sports, Saudi Arabian Snapchatters congratulated Algeria on their win in the Africa Cup of Nations. The Half-Blood Thunder Moon Eclipse also had Snapchatters gazing skyward to check out the celestial phenomenon.

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1Source: Internal Snapchat Search and Sticker Search data, July 2019; Public Snaps & Our Story Submissions Only