Global: Trending Topics
Over the past month, Snapchatters from around the world took on the 10-Year Challenge. Germany was listening to the latest hit by German rapper Mero. India was celebrating Lohri, New Zealand was living it up at the One Love Festival, and France was shopping til they dropped for winter’s Les Soldes.
US: Trending Topics
This month, US Snapchatters were looking up to the sky to check out the 'Super Blood Wolf Moon' eclipse on January 21st. They were also getting excited for the Rams to take on the Patriots during Super Bowl Sunday, and started some early planning for Valentine’s Day with bae.
US: Trending Entertainment
Drama, drama, drama this month! While escape rooms have become a popular bonding activity among friends and coworkers, this month’s movie release by the same name took mystery to a whole other level. Other dramas that made this month’s top trend list were Netflix’s Conversations with a Killer: The Ted Bundy Tapes and Surviving R. Kelly.
US: Trending Celebrities
With his team gearing up for the Super Bowl, Tom Brady landed the top spot this month. Cody Parkey’s kicking snafu brought him into the top 3, and the Netflix release of Marie Kondo’s Tidying Up had us doing some very early spring cleaning.
US: Trending Slang/Memes
This month, a photo featuring an oversized Bugs Bunny with the caption “Big Chungus” went viral on Reddit — and just like that, a meme was born.
🇬🇧 United Kingdom Spotlight: Trending Topics
This month, we’re showcasing what trended in the United Kingdom throughout January. Snapchatters in the UK were also taking part in the 10-Year challenge; binging on Netflix’s The Ted Bundy Tapes, Sex Education, and Surviving R. Kelly; and steering clear of happy hours this month.