January 9, 2019
January 9, 2019

Snap Chatter - December 2018: “Bird Box” beats out holiday mentions among US Snapchatters

Snapchatters everywhere took to Snapchat to wish each other happy holidays, say goodbye to 2018, and endlessly Snap about their newest Netflix obsession.
Global: Trending Topics
Hello 2019! Over the past month, the holiday season and end of the year dominated conversations across most of the western world. Snapchatters in Saudi Arabia celebrated the end of the school semester, and the UK talked more about the day after Christmas than Christmas itself. For US Snapchatters, Netflix’s hit movie Bird Box beat out the holiday buzz.

US: Trending Topics
While Snapchatters couldn’t contain their excitement for the holiday season with  Christmas, the New Year, and end-of-year festivities, Bird Box proved to be most impactful, landing the top spot for the US’ trending topics.

US: Trending Entertainment
Big December movie releases and the new Avengers: Endgame trailer made the biggest splash in top entertainment trends. Among video games, the latest season of Fortnite and release of Super Smash Bros. Ultimate came out on top.

US: Trending Celebrities
Snapchatters paid close attention to Cardi B and Offset’s relationship. December also marks Los Angeles rapper Blueface’s debut on our Trending Celebrities list. Keep an eye out for him in 2019 — Snapchatters believe his rise in popularity is only beginning.

US: Trending Slang
You’ve probably heard of Friendsgiving, a tradition celebrated by millions in November. The portmanteau of “Friends” + “holiday name” didn’t stop over Thanksgiving, as Snapchatters in the US celebrated “Friendsmas” with their loved ones. The phrase “IYKYK” was also trending, which Snapchatters used to acknowledge a mutual understanding between them and people who “get it.”

🇫🇷 France Spotlight: Trending Topics
This month, we’re showcasing what trended in France over the past month. Snapchatters in France were most excited about the holiday season with Christmas and New Year coming out on top. And again, Netflix’s Bird Box climbed its way into the country’s top ten, showing it’s impact couldn’t be contained — even by borders.

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1Source: Internal Snapchat Search and Sticker Search data,
December 2018; Public Snaps & Our Story Submissions Only