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September 3, 2019

Snap Chatter — August 2019: Eid al-Adha, First Day of School, National Sister’s Day, and Number Neighbors

August was all about community and togetherness for Snapchatters, who observed Eid al-Adha, celebrated National Sister’s Day, Friendship Day, and more.
Global: Trending Topics
Last month, Snapchatters from all over celebrated the worldwide Islamic “Festival of Sacrifice,” Eid al-Adha. They also took time to celebrate their pals and their siblings on Friendship Day and National Sister’s Day. 
US: Trending Topics
As summer winds down, excitement ramps up over the first day of school and Bid Day, where college fraternities and sororities welcome new pledges. Snapchatters were also tuned into world events, following the news around the Amazon rainforest fires. Family (of both the human and furry variety) and significant others were in the spotlight, with National Sister’s Day, International Cat Day, International Dog Day, and National Siblings Day. And finally, fried-chicken fever gripped the nation, with hyper-excitement around Popeyes’ new Chicken Sandwich (aka “The Sandwich”) and Wendy’s Spicy Nuggets.  
US: Trending Entertainment
Snapchatters were hungry for an adrenaline rush in August, with tons of hype around movie releases like Fast & Furious Presents: Hobbs & Shaw, 47 Meters Down: Uncaged, Scary Stories to Tell in the Dark, and Dora and the Lost City of Gold. New episodes of “13 Reasons Why,” “Bachelor in Paradise,” and the new Seth-Rogen-produced Good Boys offered relief in the form of dating drama and humor. Adding to NFL preseason hype, the release of Madden NFL 20 had gamers excited to play.
US: Trending Celebrities
An intriguing British celeb caught Snapchatters' attention in August —  but not for reasons you’d expect. Peppa Pig, the charming, cheeky little animated piggy, became the subject of a strange controversy about her height, and an even stranger meme about chocolate. Meanwhile, forever boy-band faves the Jonas Brothers were in the Snapchat spotlight for more straightforward reasons. In sports, it was a tale of coming and going, as Indianapolis Colts star Andrew Luck announced his shocking retirement from the NFL, and MMA legend Nate Diaz made a much-hyped return to the Octagon, beating former lightweight champ Anthony Pettis. In more somber news, the country continued mourning the losses of rapper and activist Nipsey Hussle and DJ and singer DJ Arafat.  
US: Trending Challenge
Have you ever been curious about the person whose phone number is just like yours — except for one digit off? That’s what inspired the Number Neighbor experiment, a viral challenge where people texted the phone number that resembles their number with one key difference: The last digit is either one up or one down from theirs. The results ranged from hilarious to horrifying.
United Kingdom Spotlight: Trending Topics
This month, we’re highlighting Snapchatter trends in the United Kingdom. UK Snapchatters were also excited about National Sister’s Day, Fast & Furious Presents: Hobbs & Shaw, and “13 Reasons Why.” “Peaky Blinders” was back in the spotlight, with new episodes streaming on Netflix. They celebrated Eid al-Adha along with the rest of the world, in addition to observing Jamaica Independence Day and the Bank Holiday. GCSE Results Day also had teens holding their breath for their annual exam scores. 

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1Source: Internal Snapchat Search and Sticker Search data, August 2019; Public Snaps & Our Story Submissions Only