Welcome to
Agency Adventure!

Our game takes place in a fictional agency, where players are starting their first day as a new business coordinator. They are able to select the type of brief they want to work on, interact with non-player characters, and navigate through various agency departments.

The experience features four mini games for players to explore. Each highlights a stage in the pitch process, from the brief, to the team brainstorm, to building the deck, and, of course, the final presentation. And because we love to surprise and delight, there are also a few easter eggs scattered throughout, including an augmented reality bonus game and relatable agency chatter.

In addition to educating and connecting with our partners, this activation is designed to drive some industry comradery. Qualifying agencies can compete to win a $4,500 donation to a charity on a shortlist provided by Snapchat. The winning agency will also receive a custom designed agency award.

Contest is open to legal residents of the fifty (50) United States and District of Columbia, who are 18 years of age or older and who meet the Entry Requirements set forth below. Employees of Snap, Inc. ("Sponsor"), its parent, subsidiaries, affiliates, promotion and advertising agencies, and members of their immediate family (spouse and parent, children and siblings and their respective spouses, regardless of where they reside) and persons living in the same household, whether or not related, of such employees, are not eligible to enter or win. Void where prohibited by law. Contest is subject to all applicable federal, state and local laws. By participating, each entrant agrees to abide by these Official Rules and decisions of Sponsor, which shall be final and binding in all respects relating to this Contest.

During the Contest Period, to enter, visit www.snapchatagencyadventure.com (the “Website”), select your ad agency employer/contractor as set forth in more detail below (“Agency”), as well as your player name, avatar, and preferred brief category, and begin to play the Snapchat Agency Adventure game (“Entry”). All entries must be received prior to the end of the Contest Period. Entries generated by script, macro or other automated means or by any means which subvert the entry process are void. Limit one (1) Entry per person for the entire Contest Period. All entries become the property of Sponsor.

To be eligible to enter the Contest, you must be an employee or independent contractor of one of the following Agency holding companies or its ad agency subsidiaries:

The Snapchat Agency Adventure Game contained on the Website features four (4) Mini-Games (specifically, the “Brief Sprint”, “Brainstorm”, “Deck Build”, and “Big Pitch”). Each Mini-Game is scored individually, and contributes to your cumulative total score on the Website (the “Total Score”). Each respective Mini-Game may be played more than once. However, the Website will only assign one score to each Mini Game, using the score from the most recent round in which the Mini Game was played. Therefore, each additional round in which the Mini-Game is played, that Mini-Game will receive a new score that replaces the previous score. Following the conclusion of the Contest Period, all eligible Entries received will be sorted and assigned to the applicable Agency employer of each Entrant. Each Agency will be assigned a final score equal to the average Total Score of the highest three (3) Entries attributable to that Agency (the “Agency Score”). If an applicable Agency has fewer than three (3) total entries, then the Agency Score will be the average Total Score of all Entr(ies) attributable to that Agency. The Agency that receives the highest Agency Score will be deemed the potential winner. In the event of a tie, a tie-breaker will be employed using the highest single Entry Total Score attributed to each of the tied Agencies. Sponsor reserves the right to not award a prize if, in its sole discretion, it does not receive a sufficient number of eligible and qualified entries for that prize. All decisions of the Sponsor are final and binding. Sponsor will not reveal the Agency Scores or the scores for any individual entry.

Potential winners will be notified by email and may be required to execute and return an Affidavit of Eligibility, Liability and, unless prohibited, Publicity Release. If a potential winner does not respond to the initial notification within the time period stated in the email notification, does not return all required documentation within the time period stated, or if a prize notification or prize is returned as undeliverable, or such potential winner is not in compliance with these rules, prize will be forfeited and, at Sponsor’s discretion, a runner-up will be notified.

The winning Agency will be provided a list of eligible charities and non-profit organizations as selected by Sponsor in its sole discretion (each an “Eligible Charity”). The winning Agency shall have the option to decide which Eligible Charity will receive the Sponsor Donation. For the avoidance of doubt, all costs associated with the Sponsor Donation shall be the responsibility of Sponsor. Prizes are awarded “as is” with no warranty or guarantee, either express or implied. Winners may not substitute, assign or transfer prize, but Sponsor reserves the right, at its sole discretion, to substitute a prize of comparable or greater value. Prizes are not redeemable for cash. All prize details are at Sponsor’s sole discretion. Limit one (1) prize per winning Agency.

By participating, each entrant agrees to release, discharge and hold harmless Sponsor, its parent, affiliates, subsidiaries, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from entrant’s participation in the Contest or any Contest-related activity or the acceptance, possession, use or misuse of any awarded prize.

Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered or garbled Entries, email, or other communications of any kind; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), Website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Contest, including, without limitation, errors or difficulties which may occur in connection with the administration of the Contest, the processing of Entries, the announcement of the prize(s) or in any Contest-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Contest. Released Parties are not responsible for injury or damage to any person's computer related to or resulting from participating in this Contest or downloading materials from or use of the Website. Persons who tamper with or abuse any aspect of the Contest or Website, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated Entries will be void. Should any portion of the Contest be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of Entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Contest and, if terminated, at its discretion, select the potential winner(s) from all eligible, non-suspect Entries received prior to action taken using the winner determination procedure outlined above. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

Sponsor will be collecting personal data about entrants in accordance with its privacy policy. Please review the Sponsor’s privacy policy at https://values.snap.com/privacy/privacy-policy.

To receive the name(s) of the winner(s) (available after November 1, 2023), send an email to: mkelly2@snapchat.com, by no later than December 31, 2023.

Snap, Inc., 2772 Donald Douglas Loop S, Santa Monica, CA 90405.