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Catch all the NBA Courtside Action, From Anywhere, on Snapchat

Must know insights to win the 2021 - 2022 NBA season.
We are a week away from the 75th anniversary season of the NBA, and it’s gearing up to a big one. If you were at a bar, restaurant, watch party, or live game at the end of last season, you can understand and imagine that energy of being back in person, watching the game with other fans. You also might recall looking around the stadium — or wherever you were watching — and seeing fans with their phones open and cameras rolling, capturing it all. All of that action and all of that energy was being shared on Snapchat. This season will be no different. 
Our fans are ready for the excitement that this season is sure to bring, especially being back in person and watching the games live with fellow fans.1
But what does Snapchat offer these diverse basketball fans during the season? Snapchat was built for the live game experience — a natural extension of the action on the court. 
We are now in our 7th year of partnering with the NBA, and this year Snapchatters will have a 360° cross-platform interaction with the league. 
The NBA will be creating Highlights for every game of the season with near-live updates, as well as planning for the return of the hit Show ‘Best of the NBA’ featuring the best content, replays, and Snaps published ~2x a week. 
Snapchatter action takes off during the live-game
For example, if we look at the Game 5 playoff game between the Phoenix Suns and the Milwaukee Bucks, we see that conversations on Snapchat intensify during live games. 
On the day of Game 4 of the 2021 NBA Finals, conversation around the game began to pick up mid-morning with a significant peak at the start of the game (9:00 pm EST) and a second peak as the game came to a close.2
Our fans love of the game doesn't end with competitive banter with their fellow fans within the Camera and Chat. Snapchatters are loyal to NBA content. Over 55% of Snapchatters who watch NBA highlights on Snapchat watch 3x a week or more.3
The NBA’s and Snapchat’s expansive platform partnership is rooted in Snapchatter basketball fans’ diverse behaviors. As brands look to meet these fans where they are this upcoming season, it’s critical to leverage multi-product tactics in order to meet our massive, unique, and engaged audience. 
Massive
Over half of all US basketball fans in the US are on Snapchat.4
Unique
Snapchat offers a 38% incremental reach to live sports events on TV and sports websites/apps among ages 18 to 34.5
Engaged
Snapchatters are more engaged on their phones than fans on other platforms during live games.
The season starts on October 19th and Snapchatters are all in on the season. Are you ready? 

Snapchat can help your small, medium or large business grow.

1Snap Inc. survey of US & CA Snapchat users July 30 - August 05, 2021. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Which of these game day related activities are you looking forward to doing as COVID-19 restrictions are lifted?"; US=544, CA=532
2Snap Inc. Internal US Snapchat Caption and Search Data, July 14 -15, 2021
3Snap Inc. internal data December 11 2020 - July 23, 2021
42021 Alter Agents Sports Study commissioned by Snap Inc. Base: US respondents aged 13-39 n=5610. Weighting to the general population age 13-39 based on age and gender have been applied. QA2 Which of the following sports do you play or have played in the past on a regular basis? QA5 Which of the following sports (professional, amateur, and collegiate) have you watched or currently watch on a regular basis?
5Nielsen Media Impact, Nielsen Total Media Fusion, July 2020
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