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Moviegoer Footprints: From the Big Screen to the Real World

Lights, camera, action! Award season is in full swing, so in this latest edition of Footprints, we’re rolling out the red carpet for moviegoing Snapchatters and their foot traffic patterns.

When compared against Box Office Mojo, a box office tracking database, Snapchatters’ foot traffic patterns to movie theaters have an 86% correlation to the top 10 box office sales. 1 With that in mind, let’s see who these film buffs are, and when they love to go to the movies most.

When we take a look at the when and where of moviegoing, US Snapchatters who frequent movie theaters visit at least once a month, on average. 2 In general, they tend to head to the movies towards the end of the day, and there’s a significant lift in movie theater foot traffic between 6pm and 8pm —  most of which occur at 7pm. 2

US Snapchatters tend to visit movie theaters most on Saturdays. 2 Movie theaters also see a pop in visitation on Tuesdays among Snapchatters 2 — potentially due to promotional deals like “$5 Ticket Tuesday” and “Discount Day,” offered by several large theater chains.

When do Snapchatters Visit?

Before a weekend trip to the movies, Snapchatters can be found in moments of rest and relaxation. You’re likely to find them outdoors at a park, shopping at a farmers market, making quick purchases at a convenience store, or prepping for a party at a party supply store. After the movie ends, they may continue their fun night out at a bowling alley or arcade, enjoy a nice meal at a fine dining restaurant, or indulge at a cafe or a sweet and dessert shop. 3

Before and After: Visitation to Movie Theaters

From shopping for toys, to traveling with family or making trips to theme parks, moviegoing Snapchatters are more than twice as likely than the average Snapchatter to take part in family oriented activities. They’re also more likely to shop at department stores or shopping malls. 2

Compared to average Snapchatters, moviegoers are more likely to be:

To uncover more consumer insights and learn more about reaching and converting shoppers who visit your brick-and-mortar locations, use Snapchat’s Audience Insights tool to curate impactful marketing strategies informed by location technology.

Moviegoer Footprints

Download our Footprints one-sheet on moviegoers here

Note: The data and methodology that drive the following insights are consistent with our philosophy: help show Snapchatters content they care about while protecting their privacy. Our Foot Traffic Insights only consists of aggregate user data. Privacy has always been a priority at Snapchat. To learn more, visit our Privacy Center.

Ariana Battle and Megan Foster from Team Snapchat